HELLO

Subject: Advertising & Sales Management Presentation on: Case Study on Tea Tablets

Presented By: Kharat Prashant (1012)

Mr. Kaushik Ghosh (Deputy General manager of Nai Chai Pvt. Ltd.) had to travel different places due to his job. So he had faced the problem during the travelling about good quality of tea, is hard to find.
After sharing this problem with Mr. Nitesh Desai (Chief of Marketing of MNC) and both came with innovative product Tea Tablet. The product includes sugar, milk and tea. It dissolves in hot water without leaving any residues. According to Mr. Kaushik and Mr. Nitesh, this product can be targeted to touring community, bachelors, students, and old people.

The management of Nai Chai was very excited about this product and they decided to adopt introductory low prices with a national launch. A budget of Rs. 1 Crores was approved for advertising and sales promotion for a quarter. The managing director approached me as I am an Advertising Chief Manager & also the in-charge of this campaign and have to submit my reports for launching these tablets in market.

Working Women & Housewives Students Bachelors

People with busy lifestyle

Old people who have to rely on others for having their tea People who dislike preparing a tea Travelers Traveling executives who dissatisfied with test of tea

Shape of tea tablet will be Rounded Rectangle because it is easy to carry & attractive.

Quick T

Packing of this Rounded Rectangle shape tea tablet by hard plastic packing with 10 tea tablet in one packet when you press on the top side of the packet one tablet at a time will be remove from the packet. It is also available in 5 tea tablet in one packet with similar function. The color of the packaging is Green. The material used in packaging is hard plastic so there will be less chance of damage. It is available in two different packing so it is used as per their daily need if any person will be needed 3 cup of tea daily then they purchase 3 in one packet and who 5 cup of tea daily then they needed purchase 5 in one packet of tea table.

Selection of Cities
Selected Cities:
Mumbai, Delhi, Kolkata, Chennai, Shimala, Manali, Goa, Gulbarga, Kashmir.

Reason:
Mumbai, Delhi, Kolkata, Chennai, are the metro cities and the lifestyle of the people is very fast. People are ready to accept and try new things easily. Delhi is capital of India & so many political travelers visits Delhi every day. So Delhi has huge potential for our product. Shimala, Manali, Goa, Gulbarga, Kashmir these all cities are mainly focused on tourism. So, no. of people visits the place every year and most of the travelers dont meet their expectation about tea, it is my real experience. So these tourist places also have huge potential for our product.

News Papers:

Business Newspaper (For Businessmen & executives) Hindi newspaper (For Traveler & Migrant) Local newspaper (For General Public)

Magazine:

Carrier Magazine (For students) India Today

Posters and Hoardings:

Metro station (Most of the people travel by metro)

Bus Stop (For students and general public)

Malls (To attract all public) Highway (Most of tourist passes through this highway) Grocery Shop (To attract the women) Road Side Hoardings (To attract the local customers)

News Channel:

All Local News Channel.

Radio:

All Local Radio Stations

E-Commerce:

Websites

Display space incentives to Retailers. Turnover based incentive to Retailers. Pedal rickshaw which are mostly used in Delhi. Free sample with 1kg tea bag.

Available Funds for Advertising and Sales Promotion is Rs. 1 Crores.

S/N.
1. 2. 3.

Heads of Investment
Print Media (News Papers, Magazines, Posters & Hoardings) Electronic Media (News Channel, Radio) E-Commerce (Websites)

Total
(in Rs.)

25,00,000 70,00,000 5,00,000

Retail Outlet:
It is general store where most of the people generally visit retail outlet store repeatedly so it is quit convenient to market our product.

Grocery Shop:
Most of the women, children and student visit the grocery shop frequently.

Mall:
Middle upper class people majority prefer mall.

Panwala:
Majority of the male executives and other male have regularly visit panwala for smoking, coldrinks.

Manufacturer
Dealers Retailers Customers

THANK-U