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    Ra Vi Ku Mar
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    This document provides a summary of a guide to demand forecasting within the grocery industry. It outlines the objectives to create an easy to use industry guide applicable across trading environments. It details the research process and project team that developed the guide between November 1999 and April 2000. The guide provides a framework and recommendations for improving forecasting processes, developing organizational capabilities, acquiring technologies, and building collaborative partnerships. It suggests segmenting products based on demand variability and economic value to determine appropriate forecasting techniques.

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    Demand Forecasting Synch Ron is Ing the Supply Chain With2973

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    This document provides a summary of a guide to demand forecasting within the grocery industry. It outlines the objectives to create an easy to use industry guide applicable across trading environments. It details the research process and project team that developed the guide between November 1999 and April 2000. The guide provides a framework and recommendations for improving forecasting processes, developing organizational capabilities, acquiring technologies, and building collaborative partnerships. It suggests segmenting products based on demand variability and economic value to determine appropriate forecasting techniques.

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    20 views15 pages

    Demand Forecasting Synch Ron Is Ing The Supply Chain With2973

    Uploaded by

    Ra Vi Ku Mar
    This document provides a summary of a guide to demand forecasting within the grocery industry. It outlines the objectives to create an easy to use industry guide applicable across trading environments. It details the research process and project team that developed the guide between November 1999 and April 2000. The guide provides a framework and recommendations for improving forecasting processes, developing organizational capabilities, acquiring technologies, and building collaborative partnerships. It suggests segmenting products based on demand variability and economic value to determine appropriate forecasting techniques.

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    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 15

    A guide to demand forecasting within the grocery industry

    September 2000

    Background
    Collaboration between trading partners is rare
    Demand drivers are generally not known or understood

    Forecasts are often done only monthly


    Forecasts are often different for sales and operations Forecast performance is not measured routinely

    Objectives
    An industry guide to demand forecasting
    Easy to use Applicable across a variety of trading environments:
    manufacturers, retailers and wholesalers large and small enterprises all grocery categories

    Process
    Nov 1999 Research
    - Local - Global

    Dec

    Jan

    Feb

    Mar

    Apr 2000

    Case studies
    - Sanitarium - P&G / Franklins

    Content development
    Industry workshops

    Project Team
    Paul Middleton - AFGC / Proctor & Gamble Daniel Kochanowicz - Woolworths

    Mark McMahon - Unilever


    Bob Boucher - Colgate Palmolive Gary Thomas - Parke-Davis Warner Lambert Peter Lord - Proctor & gamble Bill Barbour - Reckitt & Coleman Justin Golding - SC Johnson

    Project Team
    Sally Menzies - Carter Holt Harvey Steve Newton - Davids

    Stephen Viles - CCA


    Michael LaRoche - PWC Justin Greig - PWC Simon Coates - Franklins Peter Ryrie - Kimberly-Clark

    The guide
    Why should you use this guide?
    A framework for demand forecasting Improving the forecasting process Developing the organisational capability Acquiring the right information technology Building collaborative partnerships Getting started

    The levers of change


    Increasing benefits
    People Partnerships Increasing benefits

    Increasing benefits

    Technology Processes Increasing benefits

    The maturity profile

    Customer benefits

    Supplier benefits

    Segmentation
    H

    Demand variability

    Economic value Volatile: Sophisticated techniques; frequent reviews

    Stable: Less sophisticated techniques; less frequent reviews


    Unimportant: Unsophisticated techniques; infrequent reviews

    Improving the process


    Supply chain management activities and time horizons
    Demand and demand drivers

    Demand forecasting units (DFUs)


    Forecasting methods

    Business and decision rules


    Performance measures

    Developing the capability


    Roles and responsibilities
    Structure Skills Incentives

    Acquiring the right IT


    Technology options
    spreadsheets general statistical packages specialist forecasting packages enterprise resource planning packages (ERP) advanced planning and scheduling packages (APS)

    Data integrity and standards Evaluating options


    the top 10 questions to ask

    The 4Cs of collaboration


    Compatibility

    Control

    Collaborative partnership

    Commitment

    Capability

    Recommendations
    Segment products to determine forecasting processes
    Develop forecasts collaboratively Suspend practices that obscure consumer demand signals Improve the integrity of data and use common data standards

    Develop processes, people and technology


    Use The Guide for improvement every step of the way!

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