Professional Documents
Culture Documents
"Corporate social responsibility is a hardedged business decision. Not because it is a nice thing to do or because people are forcing us to do it... because it is good for our business
Niall Fitzerald, Former CEO, Unilever
Going Green
In 2003, 1 out of 10 Fortune 500 companies had a board committee dedicated to environmental issues
Introduction
Corporate Social Responsibility involves responsibilities outside of making a profit and the key questions for corporations include:
Does business have a social responsibility? If so, what is the extent and type of the responsibility?
Concept of
Social responsiveness: It implies a socially responsive organization that is expected to anticipate change or social problem and response to it. Social obligation: It implies the typical activities of an organization directed in response to market forces and internal aspirants. Social Responsibility: It implies responsibility of business towards society.
CSR In INDIA
A few big economic players have made significant contribution in the field of CSR. Acc. To a survey of 627 Co. conducted by Partners in change action aid & SRI/IMRB: About 36% of Co. in India have the policy on CSR. Only 7% of Co. have written policy. Of those having written policy 86% were actually following it. Almost 60% of Co. with a policy have a person responsible for actual implementation. 80% of Co. are working with NGOs of which rotary and lions club are main. Cash donation is the major form of support.
CSR evolving in todays world as Social Cause Marketing Whats the future of CSR in various organizations