Professional Documents
Culture Documents
Internal Audit
The internal environment is what makes the organization and what it is and it drives from the people who are its members
After going through this module you should be able to: Explain the role of organization culture Describe the ways of managing change Explain how MIS can be constructed Show how MIS can used as effective competitive tool Describe the ways of monitoring and auditing strategy
What is audit ?
To uncover and provide SNAPSHOT of the current state of affairs within the organization Objective is not to criticize the staff It is done in a transparent way by sharing the information that is used in the audit May be out side consultant for feasible It is in a way easy to perform as information required is readily available with the people concerned
Beware : People may perceive it a threat to their job They may give politically motivated answers or may avoid , modify or hide the information They may perceive that it is an attempt by the management to find faults in their work
Auditing the strategy is likely to be an organizational process probably undertaken as part of the normal planning reporting control and reward systems of the organization
Organismic organization
developing CIS
Determine what needs should the CIS serve Determine the objectives of the system Set parameters and limitations What types of analytical reports it should be able to generate Involve direct users to determine its SW Simplicity in terms of distribution and layout Sorting capabilities of the system Update function and data security
Productivity Audit
The marketing productivity audit is concerned with two areas: Profitability analysis & effectiveness analysis Profitability is assessed in terms of profits made from each brand, product, By segment, by retail outlet Profitability analysis determines the worth of marketing opportunity ( cost versus benefits) Effectiveness is measure in terms of consumer awareness, effect of promotion on sales,
Primary Activities
Inbound logistics Operations Outbound logistics Marketing communication Before and after sales service
Support Activities
Procurement HRM Finance R&D MIS Administration