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TIME-OUT SPORTS BAR

BUSINESS PLAN

PRESENTED BY CHETAN DEVADIGA SHRIDHAR KADAM

TIME-OUT SPORTS BAR

Concept
Time-out Sports Bar is a growing restaurant featuring a variety of boldly flavored, made-to-order menu items. Our restaurants create an inviting neighborhood atmosphere that includes an extensive multi-media system, a full bar and an open layout, which appeals to sports fans and families alike.

Our concept offers elements of the quick casual and casual dining restaurant concepts featuring a flexible service model that allows our guests to choose among convenient dining options such as quick casual counter service, casual dining table service or take-out.
Our award-winning food and inviting atmosphere, combined with our guests ability to customize their dining experience, drives guest visits and loyalty

Introduction
Time-out Sports Bar and Grill will strive to be the premier sports theme restaurant in the Vashi region. This will be the first sports bar in this region. At this sports bar we want our customers to have more fun during their leisure and dining time.

The sports bar will provide more televisions with more sporting events than anywhere else in the region.
The sports bar will combine menu selection, atmosphere, lighting, and service to create a sense of excitement in order to reach our goal of over-all value in a dining and entertainment experience.

Legal status

Partnership firm having 2 partners i.e Chetan devadiga Shridhar kadam Having both ownership ratio of 50% each.

LIQUOR LICENSE
Form of application for a license to sell mild liquor 1. Name and address of the applicant... 2. Names and addresses in full of the Partners, if any. 3. Name of the Hotel/Restaurant/Club/ Canteen and its address in full i.e. its Exact location. 2[4. Whether the hotel, restaurant or canteen is within a distance of seventy five meters form any educational or religious institution or from any bus stand, stat in or depot of the Maharashatra State Road Transport Corporation.] 1. Whether the applicant holds at present or held at any time in the past any license for the sale or foreign liquor including mild liquor, ad if so, the period during which it was held. 2. Average number of residents/boarders/members or visitors, as the case may be, during the last one year immediately before the date of the application. 3[7. (a) The details of amenities provided at the hotel /restaurant/canteen club ad in the case of a club the objects and activities thereof,] (b) 4 * Carpet area of hotel/ restaurant/ canteen Where consumption of mild liquor will be allowed and how many persons are/can be provided with sitting accommodation at a time, (d) What is the carpet area of the hotel/restaurant/canteen excluding kitchen, cloak room, etc... which is not used for customers? (e) Whether the establishment has a separate kitchen and attached cloak room, providing wash- basin and urinal facilities; (f) Whether the establishment has provision for serving snacks, eatable etc.; (g) Whether the establishment has separate store room adjacent to the proposed licensed premises for storage of mild liquor.] 8. The grade, if any, in which the hotel/restaurant/club /canteen is classified and the authority for such classification, if any. 8A. 1 * * * * * 8. Proof of solvency of the applicant. 9. Whether any Excise/Police/Municipal License held by the applicant was suspended or cancelled at any time in the past, and if so, the period of such suspension or cancellation and the reasons therefore. 10. Whether the applicant is in Excise arrears or I arrears of any other Government dues, such as Sales Tax, Income Tax. etc. I hereby declare that the particulars given above are correct. I hereby undertake to abide by the conditions of the license and the provisions of the Bombay prohibition Act, 1949, and the rules, regulations and orders made there under form time to time. Date: To Signature of the applicant 5[

The Collector of ]

Lease Contract
_______________________ (hereafter "Lessor") and ___________________________ (hereafter "Lessee") hereby enter into a lease agreement under the following terms: Lessor shall convey to Lessee full possession and use of the following property: ____________________________________________________________________________ The term of this lease shall be from MM/DD/YYYY until MM/DD/YYYY at midnight on each date. The Lessee is obliged to pay Lessor a total of $XX for the rights conveyed under this lease. Upon expiration of this lease, Lessee shall have the option to purchase the property for the price of $X. If Lessee exercises this option to buy the property, X percent of all monthly payments made by Lessee shall be applied towards the purchase price. Lessee shall pay to Lessor $X upon or before taking possession of the property. Thereafter, Lessee shall pay Lessor the sum of $X on or before the Nth day of each month until the expiration of this lease. If Lessee fails to make a payment on or before its due date, a late fee of $X shall be due and payable immediately to Lessor. If Lessee fails to pay all amounts due within X days of their due dates, then Lessor may terminate Lessor's obligations under this lease and take back possession and control of the property. In the event of termination for non-payment, Lessee shall remain liable for the balance due under this lease. Lessee shall be responsible for maintaining the property in clean working order at Lessee's expense during the term of this lease. Upon expiration or termination of this lease, Lessee shall return the property to Lessor in substantially the same condition in which the property was received by Lessee, taking into account normal wear and tear. In witness to their agreement to the terms of this contract, the parties affix their signatures below: ____________________________________ _________________________________ Lessor, signature & date Lessee, signature & date Address_____________________________ Address___________________________ City, state, ZIP________________________ City, state, ZIP _____________________

Legal documents

oBOMBAY SHOP AND ESTABLISHMENT LICENSE

oFOOD DRUGS AUTHORITY LICENSE

oINSURANCE POLICY (50 LAKHS)

Product
The Sports Bar will feature approximately 1,500 square feet of space Greater use of technology and worker training as a means to boost productivity and efficiency. Continued increased focus on healthy lifestyles and restaurants providing customers with choices and customization. Increased upgrades and improvements in decor and becoming environmentally friendly

Product / Service Our earnings in the cafe are found in the following three areas of sale: 1) Beverages Beer Spirits Soft Drinks Tea and coffee 2) Food Menus A la carte Snacks 3) Sports merchandise Football Cricket Basket ball Other

People
Manage Team Structure

Top Manager

Cooks Waiters

Bartender

2 Manager 4 cooks 10 Waiters 4 Bartenders

2*25000RS 4*10000Rs 10*5000Rs 4*8000Rs

Market
Time-out Sports Bar & Grill has identified a clear and substantial target market. Targeted customers will include: Ages 21 years and older Men and women Single or married Visitors to local sports events or entertainment complexes Lower to middle income levels

Based on my years of working , we know that young people want a little more than just drinking a coke or a cup of coffee with friends. Today's youth need activities no matter where they are and they will get activity at my sports cafe. Who are the customers? Our core area is the entire city, but we have plans to organize contests and other activities where sports associations from the surrounding major cities we be a part of the activities. If we do this it will be possible that young people from surrounding municipalities also will establish a relationship with the Sports Cafe. Realistic number of customers Because of the great news value, our continuous marketing and close contact sport, we expect a full house most of the week.

The caf can accommodate 150 persons. From Monday to Wednesday, we expect 60% occupancy with a replacement of the audience 2 times. Thursday Sunday 80% occupancy with the replacement of customers 3 times. We expect that each customer uses 140 per visit. This corresponds to four / five objects or an object and menu.

Market opportunities:
oTo meet outside the home at a cafe or restaurant is never outdated. o The framework of this meeting may be trivial, what is happening in this country today. We therefore see great opportunities in the sports theme cafes as sports and cafes have a universal attraction to especially young people.

Threats that can destroy opportunities:


oThe greatest threats we can see will come from satellite TV companies. If they raise prices to astronomical heights to use their signals,

o we have to opt out of this. We will then have to think very creatively to create the same intensive sports coverage

Competitors
These are the major competitors of us

1) The Blue Frog 2) Le Caf 3) The Tavern

The Company believes that it can compete effectively in this market.

Several factors driving its competitive advantage include:


Weekly interactive drink specials related to sporting events Unique floor layout that provides an at home atmosphere Updated and remodeled bar and interior Friendliest staff Competitive pricing

Marketing Plan
Time-out Sports Bar & Grill will implement various marketing efforts to attract customers including: Build and optimize its web site to describe and promote the business The Company will build and optimize its web site to attract prospective customers. The web site will be attractive and easy to navigate. It will also provide testimonials of satisfied customers.

Print advertising
The Company will take out ads in local publications that are matched to its targeted audiences.

Signage and posters


Time-out Sports Bar & Grill will utilize signage and posters that will be displayed at local sites to promote the Company and establish name recognition.

Flyers
The Company will distribute flyers door to door in the immediate area.

Customer loyalty programs


The Company will develop strong customer loyalty programs. Time-out Sports Bar & Grill will implement and manage programs that reward a customer for repeat business with the Company.

Referrals
Time-out Sports Bar & Grill will develop referral programs whereby existing customers receive incentives to refer friends or associates as customers.

OPERATION
The key food suppliers for the business will be Sysco Foods or Gordon Food Service. These two suppliers supply the same goods so the restaurant manager will choose which vendor to do business with. The restaurant will select with the supplier that provides us a store credit, has exceptional delivery times, and has the best overall prices. We will get the office supplies from Office Max or Staples. The rest of the restaurant supplies (pots, pans, silverware, cooking utensils) will come from Atlas Restaurant Supply. The Company will offer convenient hours, opening Sunday Wednesday 4:00 PM to 2:30 AM and 11:00 AM to 2:30 AM on Thursday - Saturday.

The inventory management and order taking and processing will all be done on touch screen monitors placed throughout the restaurant and bar area. We will have to buy the touch monitors and maybe even a couple hand held order entry units. This software can be altered to the businesses needs. The software will include a point of sale menu, inventory control analysis, credit card sales, bar and quick serve menu, office management, and much more. We will provide ongoing training programs to assist with customer service and quality control. The training will include preparation of menu items, quality and food portion control, beverage and inventory management, using the software, cleanliness, organization and sanitation standards, marketing and public relations.

Factory Premises
VASHI SECTOR 17 NAVI MUMBAI MAHARASTRA

Growth strategy
My goal with Time-out Sports Caf is to develop the concept to be nationwide. The experience I get with the highly interactive and electronic design, marketing and events, will be described so I can sell the sports caf concept as a franchise in other part of the country Turnover in a year and three years The caf should reach its maximum turnover within two years. Thereafter further increases in turnover should be achieved through franchising. Other objectives of the company Within the next three years, we have found a reliable distributor of organic meat and vegetables because we will start to serve organic meals. We believe that the health trend and sports go hand in hand. Already next year we expect to use Good Herbs as a supplier because they sell Fair trade labeled coffee, tea, chocolate and cocoa that are also organic.

Running cost
1st month rent Deposit on rental - 3 months rent Goodwill / disposal Paints, repairs, new toilets, etc.. Production Equipment: Furniture, tables, lamps TV and other electronics Kitchenware Other: Office Furniture: Furniture (desk, chair, bookshelf etc..) Computer (Printer, network, software, etc.). Telephone Mobile: 25,000 75,000 150,000 98,000 160,000 240,000 70,000 55,000 15,000 25,000 2,500 1,000

Fax / copier Other: Supplies: Raw / semi Food Finished products, spirits, beer, chips, etc.. Stationery Advisers: Lawyer Accountants Marketing: Letterhead, business cards etc.. Advertise Reception for opening Total cost:

2,500 5,000 20,000 40,000 7,000 4,000 17,000 15,000 25,000 60,000 11,12,000

Sources of fund
The total investment is Rs 1 crores. Each patners will have equal investment and will share equal profits. Patners:-

Chetan devadiga Rs 25 lakhs Shridhar kadam Rs 25 lakhs


Bank loan from HDFC- Rs 50 lakhs with 15 year term 10% interest

Financial Information
Forecast of profit and loss Turnover (product sales) Sales 1 Food Sales 2 Beverages Sales 3 - Sporting items / Other Turnover in total: Variable costs Purchase of food Purchases of beverages The purchase of sporting items / other Variable costs Total: Gross Profit: (Turnover - Variable cost)

3,024,000 4,158,000 451,500 7,633,500

1,058,400 1.247.400 225,750 2,531,550 5,101,950

Fixed costs Waiters, chef 10 employees Premises 12 month * Electricity, water and heat 12,000 month Repair and maintenance of premises Cleaning + washing cloths Operation of car / 15.000 km Travel expenses Office supplies Postage and fees to 100 letters per. month Telephone, 4 quarters a 4,300 Mobile phone, 12 months a 1,500 Marketing / Ads / advertising TV subscriptions

250,000 300,000 144,000 80,000 135,000 37,200 25,000 32,000 5,040 17,200 18,000 3,24,000 85,000

Representation and Reception Insurances (sickness, liability, contents, car) Computer equipment / software Minor acquisitions - no computer / software Durable goods Accountants Lawyer Other counseling Unforeseen costs Fixed costs in total: Interest Interest on bank loan Other interest Total interest: Depreciation: Depreciation of equipment Depreciation Total: Net Profit: (Gross profit - Fixed Costs Interest - Depreciation)

90,000 35.000 70,000 95,000 75.000 32,000 9,000 15,000 100,000 4,373,440 51,000 25,000 76,000 206,000 206,000 446,510

Break even sales


Total investment yearly net profit 1st year 4.50 2nd year 4.50 3rd year 4.50 10000000 4500000

Break even sales can achieved in the 3rd year.

Cash flow
cash flow from the operation yearly Net earning Addition to cash Depreciation Decrease in account receviable Increase in account payable Increase in Tax Less from cash Increase in inventory Net cash from operation cash flow from investing Equipments cash flow from financing Notes Payable Cash flow at the end of the year 4500000

200000 500000 400000 800000


(1500000) 4900000

(2000000)
200000 3100000

EXIT PLAN Exit Scenarios


Normal Exit :
This plan can be sold to other party if we are not able to manage the business in this way we can recover our investments

Project Failure: The total cost of the initial assets is 15,40,000 RS, with an annual depreciation of approximately 1,54,000 RS. The agricultural machinery can be sold at least for 70% of book value oil processing equipment for 90-110% of book value biodiesel production is still a unique business in India, and to sell the equipment we need to find a buyer. This may or may not take time, so the selling price of the equipment may vary from 20% to 110% (we found buyer, who is interested to start the production on the existing facilities). The sale of other current assets, such as final and by-products are possible at full market price in a very short time: in one month maximum. office furniture and other small items. Their market value will be around 80100% of their book value. As a summary, we estimate that the investors could collect 30-100% of their initial investments, if they suddenly decide to sell everything

THANK YOU

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