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AMUL CSR Activities

AMUL

Present by:-

Meet Joshi Nilesh Joshi Anil Varma Himal Vora

A-Anand M-Milk U-Union L-Limited

AMUL means priceless in sanskrit. AMUL is Number 1 Dairy brand in India. AMUL-The Taste of India. Multi-Dimensional impact on Rural Economy & Society.

History
Formed in 1946, is a dairy cooperative movement India with 250 liters of milk per day with name KAIRA DISTRICT COOPERATIVE MILK PRODUCERS UNION. A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). The brand name Amul mean AMULYA-suggested by a quality control expert in Anand. Dr. Verghese Kurien. Former chairman of the GCMMF- the man behind the success of Amul.

Over view of company

Members: 13 district cooperative milk producers' Union No. of Producer Members: 2.79 million No. of Village Societies: 13,328 Total Milk handling capacity: 11.22 million litres per day Milk collection (Total -2008-09): 3.05 billion litres Milk collection (Daily Average 2008-09): 8.4 million litres Milk Drying Capacity: 626 Mts. per day

Cattle feed manufacturing Capacity: 3500 Mts. per day

CORPORATE SOCIAL RESPONSIBILITY, THE AMUL

Corporate social responsibility (CSR) has been defined as the commitment of business to contribute to sustainable economic development working with employees, their families, the local community, and society at large to improve their quality of life, in ways that are both good for business and good for development. To meet with the CSR it is expected that a business in its entire procurement-production-processingmarketing chain should focus on human development involving the producer, the worker, the supplier, the consumer, the civil society, and the

CSR Structure

AMUL RELIEF TRUST

A devastating earthquake (Richter scale 7.9) hit Gujarat on 26th January 2001. The epicentre of the quake was located in Kutch district. It caused death of thousands of people, tens of thousands were injured, hundreds of thousands were rendered homeless and damage of billions of Rupees was done. GCMMF formed a specific organization named "Amul Relief Trust" (ART) under the Chairmanship of Dr. V. Kurien in 2001 with a donation of Rs. 50 Millions for reconstruction of the school buildings damaged in the 2001 earthquake in the Kutch area. The Trust reconstructed 6 schools damaged by the above earthquake at a cost of Rs. 41.1 millions in Kutch area. Four of these schools started refunctioning from the last two academic sessions and the other two schools from the current session.

Amul Relief Trust

A school reconstructed by Amul Relief Trust in the earthquake affected Ratadia Village in Mundra Taluka of Gujarat.

A school reconstructed by Amul Relief Trust in the earthquake affected Devpar Village in Mandvi Taluka of Gujarat

Amul Relief Trust

A school reconstructed by Amul Relief Trust in the earthquake affected Toda Village in Mundra Taluka of Gujarat

A school reconstructed by Amul Relief Trust in the earthquake affected Kathada Village in Mandvi Taluka of Gujarat

GREEN GUJARAT TREE PLANTATION CAMPAIGN

The milk producer of Gujarat dairy cooperatives are conducting mass tree plantation drive every year on independence day for last three years. The idea is one member five tree (2009). The entire plantation activity is coordinated at all the three tiers of Anand pattern at village, district and state level dairy cooperatives. Amul Coops plant more than 311.98 lakhs trees

CSR Others activities

Encourages woman to participate in dairy co-op societies . To develop and enhance leadership skill and qualities among women. Amuls member unions organized three self managing leadership workshop at PRAJAPITA, BRAHMAKUMARIS, MOUNT ABU, 3100 women participated in this programme. Organization of AMUL YATRA in Anand.

Conclusion

CSR activity