Professional Documents
Culture Documents
Steven Ng Peggy Ng
BACKGROUND
U-BANQUET GROUP
Its predecessor was Choi Fook Holding Limited Operating several brands in Hong Kong : Chinese Cuisine Restaurant : U-Banquet One-Stop Shop Wedding Service Provided Company : U-Wedding
BUSINESS STRATEGY
BUSINESS STRATEGY
Business Vision Statement Value Chain Core Competence Competitive Advantage Marketing Strategy & Promotion
Vision
Provide the most comprehensive and excellent one-stop wedding and event planning service with professional, sincere and attentive service to customer
VALUE CHAIN
VALUE CHAIN
Michael Porter identified a set of interrelated generic activities common to a wide range of firms It is useful to model the firm as a chain of value-creating activities.
It could identify the competitive advantage through the value chain analysis
CORE COMPETENCE
CORE COMPETENCE
Three key criteria are:
It
COMPETITIVE ADVANTAGE
COMPETITIVE ADVANTAGE
Cost Advantage
Competitive price offered among competitors
U-Banquet
Weekdays $5,500-8,000
Tao Heung
$4,250-6,800
Maxim
$5,800-9,000
$6,000-8,500
$5,000-8,000
$6,200-9,800
COMPETITIVE ADVANTAGE
Differentiation Advantage
Convenience Location Like :
COMPETITIVE ADVANTAGE
Differentiation Advantage
Chinese Cuisine Food Quality Environment Social Responsibilities
MARKETING STRATEGY
MARKETING STRATEGY
By QuickMBA
The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. However, to be successful in markets in which economic growth has leveled and in which there exist many competitors who follow the marketing concept, a well-developed marketing strategy is required. Such a strategy considers a portfolio of products and takes into account the anticipated moves of competitors in the market.
MARKETING STRATEGY
MARKETING STRATEGY
Promotion
Coupon U Banquets Credit Card & Instalment Wedding Expo Web Site Facebook Magazine Advertisement
MARKETING STRATEGY
COUPON
MARKETING STRATEGY
U BANQUETS CREDIT CARD AND INSTALMENT
MARKETING STRATEGY
WEDDING-EXPO
MARKETING STRATEGY
WEB-SITE
MARKETING STRATEGY
FACEBOOK
MARKETING STRATEGY
MAGAZINE ADVERTISEMENT
CONCLUSION
Why Strategy is so important
Rigorous Changing Market Environment Threat from Competitor to Substitute Demanding Customers Sustainable Business Growth
CONCLUSION
Strategy is
Long Term Direction Responsive to Market Challenge Allocate Resources Scope of Business Activities
Q&A
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THANK YOU