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  • Study 7up

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    Rupesh Limbani
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    The documents discuss market analyses for soft drinks and the brand 7-Up in India. 7-Up was initially very successful when launched in India in 1992, becoming the largest selling brand in its category. However, it later failed due to confused marketing strategy and lack of interest from Pepsico. The problems included an unclear marketing strategy and lack of focus on the brand. Sprite is a major competitor as a lemon-lime flavored soft drink from Coca-Cola launched in response to 7-Up's popularity. Consumer studies could provide insights into how to improve 7-Up's positioning and strategy.

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    The documents discuss market analyses for soft drinks and the brand 7-Up in India. 7-Up was initially very successful when launched in India in 1992, becoming the largest selling brand in its category. However, it later failed due to confused marketing strategy and lack of interest from Pepsico. The problems included an unclear marketing strategy and lack of focus on the brand. Sprite is a major competitor as a lemon-lime flavored soft drink from Coca-Cola launched in response to 7-Up's popularity. Consumer studies could provide insights into how to improve 7-Up's positioning and strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    319 views6 pages

    Study 7up

    Uploaded by

    Rupesh Limbani
    The documents discuss market analyses for soft drinks and the brand 7-Up in India. 7-Up was initially very successful when launched in India in 1992, becoming the largest selling brand in its category. However, it later failed due to confused marketing strategy and lack of interest from Pepsico. The problems included an unclear marketing strategy and lack of focus on the brand. Sprite is a major competitor as a lemon-lime flavored soft drink from Coca-Cola launched in response to 7-Up's popularity. Consumer studies could provide insights into how to improve 7-Up's positioning and strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    MARKET ANAYSIS FOR SOFTDRINKS

    Soft drinks are widely accepted in every part of the world. MARKET STRUCTURE
    The soft drinks is a global marketing phenomenon. The success of advertising and marketing the product lies in billions of consumer to drink these instead of water or expensing alternatives. brand recognition for this industry is

    The 4/7/12

    MARKETING STRATEGY FOR 7-UP

    4/7/12

    BRAND ANAYLSIS FOR 7-UP

    4/7/12

    7 Up was launched in India in 1992. it had a wonderful start becoming the largest selling brand in the category by

    BRAND ANAYLSIS FOR 7UPCONT

    This brand despite being a Pepsico brand had failed miserably in the Indian market. Sadly it is not because of the product that the brand failed but because of the marketing mismanagement . 7 Up was not a successful brand. The fault lies in the confused marketing strategy adopted by Pepsico with this brand. The problem with 7 Up was two fold. First was the company's lack of interest in the brand and the category and second was 4/7/12

    COMPETITION ANALYSIS FOR 7-UP

    Sprite is a transparent, lemon-lime flavored, produced by the Coca-Cola Company. It was introduced in the US in 1961. This was Coke's response the popularity of 7 Up. 7Up and Sprite are two of the leading brands when it comes to clear sodas. These two brands of transparent sodas have many similarities in taste but also have many differences.

    4/7/12

    Cannabalization might be another

    CONSUMER STUDY

    4/7/12

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