ARSHI KHAN

SOHAIL KHAN BUSHRA ADDAWALA

INTRODUCTION VISION THE 4PS OF MARKETING THE COMPETITORS

Dairy technology has been defined as that branch of dairy science, which deals with the processing of milk and the manufacture of milk products on an industrial scale.. A large number of modern milk plants and product factories established. The Central Dairy of Aarey Milk Colony, and AMUL Dairy, Anand. India is one of the largest producer of milk and value added milk products in the world.

India's Milk Product Mix Fluid Milk

Ghee Butter Curd Khoa (Partially Dehydrated Condensed Milk) Milk Powders, including IMF Paneer & Chhana (Cottage Cheese) Others, including Cream, Ice Cream

46.0%
27.5% 6.5% 7.0% 6.5% 3.5% 2.0% 1.0%

Kolhapur Zilla Sahakari Dudh Utpadak Sangh Ltd. Established on 16th march 1963

Achieved

land marks in - Milk

Procurement, Extension, Animal Health, Breeding, Milk Processing, Product making and Marketing.

 Development of infrastructure To

fulfill the growing needs

Organize the co-operative structure

To meet customer satisfaction

Utilization of resources

Rise in market share due to:

Consistency in supply of milk Best quality milk

Natural taste Easy availability

Average liquid milk sale:

2009-2010 -6.55 Lakhs liters per day.

Originally situated in Kolhapur

Area covered : Mumbai & Suburban,

Navi Mumbai, Thane, Part of Raigad District ( Panvel, Pen.)

Full cream milk Cow milk Toned milk Double toned milk Other products

TYPES OF MILK
FULL CREAM MILK COW

MRP. PER LITRE

34.00 25.00

TONED
DOUBLE TONED

24.00
23.00

Outdoor campaigns Events

Vehicle painting

THE COMPETITORS

 AMUL WARNA MAHANANDA

OTHERS

8%

17%

37%

20%

GOKUL WARNA OTHERS AMUL MAHANANDA

23%

ANNUAL MILK PROCUREMENT & SALES

25

20.86 19.09 18.85

20

21.57 17.84

19.46

15

procurement

sales
10

2005-06

2006-07

2007-08

After doing the survey we found out Around 40% people prefer Gokul milk company

while the remaining 60% people prefer other milk company Difference in quality of milk Not easily available in market Unawareness of the product

Based on the survey the conclusion can be stated as follows

The production can increase by providing better

quality Increasing the product line Adopting suitable marketing strategy Effective promotion to increase the demand