Social Media Survey Analysis

By Startersphere

Participant Demographic

Age demonstrated by pie chart; 15 Female Participants and 31 male; 4 Employers; 15 Employees; 15 Self Employed; 7 Freelancers; 2 Sole Trader; 14 Entrepreneurs.

Insight to the method and effectiveness of the survey promotion activity

The survey participants all responded to promotions across social media. Some direct messages were sent on Linkedin and Twitter. I promoted the survey on my Twitter timeline and used #entrepreneur, #business, #socialmedia & #SEO to expand it's reach. The message was also sent at different times of the day. I used Linkedin groups to post the survey link, my own timeline on Facebook. I also left comments on a lot of Wordpress users who wrote posts about Social media.

Link Referrers:
Linkedin - 74, Facebook - 15, Wordpress 13 & Twitter - 10.

Social Media Platforms Used (shown as % of users)

Quora Foursquare Pinterest Blog You Tube Google+ Twitter Linkedin Facebook
0 10 20 30 40 50 60 70 80 90 100

Facebook Linkedin Twitter Google+ You Tube Blog Pinterest Foursquare Quora

Which social media platforms are focused on for business.

38% focus on Linkedin and 42.9% are regular users. 37.5% focus on Twitter and 41.7% are regular users. 36.1% focus on blogging and 30.6% are regular users. 35.4% focus on Facebook 31.3% are regular users.

13.9% focus on Google+ and 19.4% are regular users.

You Tube 18.9%,Quora 4.3%, Foursquare 4%, Pinterest 3.6% regular users.

All respondents were asked how often they engaged, updated or posted to the various social media platforms (per person.)
90 80 70 60 50 40 30 20 10 0

Quora You Tube Foursquare Pinterest Google+ Blog Linkedin Facebook Twitter

Daily Several times a day A few times a week

Weekly A few times a month

Monthly Less

How long each platform has been used for (per person).
Tw itter 60 Facebook Linkedin Google+ Pinterest Foursquare Quora Y ou Tube Blog

50

40

0-3 m 3-6 m 6-12 m

30

1-2 Y rs 2-3 Y rs 3-4 + Y rs Response Count

20

10

0 Tw itter Facebook Linkedin Google+ Pinterest Foursquare Quora Y ou Tube Blog

How effective is each platform (per person).

50 45 40 35 30 25 20 15 10 5 0 Tw itter Facebook Linkedin Google+ Pinterest Foursquare Quora You Tube Blog ROI(time+) Expanded audience Generated interst No value as yet Response count

Have social media tools been incorporated into strategies?

Tool Addictomatic Facebook Insights Google Alerts Google Analytics Google Trends How Sociable? Klout Pipes (Yahoo) Radian6 ScoutLabs Socialmention Sysomos Technorati Twilert Never 97.60% 60.00% 43.80% 28.00% 58.30% 93.00% 62.20% 95.30% 100.00% 97.60% 92.90% 100.00% 77.80% 88.10% Seldom 0.00% 0.00% 4.20% 4.00% 8.30% 0.00% 8.90% 0.00% 0.00% 0.00% 2.40% 0.00% 8.90% 4.80% Occasionally 0.00% 22.20% 12.50% 12.00% 12.50% 2.30% 15.60% 4.70% 0.00% 0.00% 0.00% 0.00% 11.10% 0.00% Regularly 0.00% 6.70% 31.30% 34.00% 10.40% 2.30% 8.90% 0.00% 0.00% 2.40% 2.40% 0.00% 2.20% 4.80% Recommend 2.40% 11.10% 8.30% 22.00% 10.40% 2.30% 4.40% 0.00% 0.00% 0.00% 2.40% 0.00% 0.00% 2.40%

Did you research and have a social media strategy in place before engaging in social media, if so how how did you go about researching?
Only 14 people researched prior to
engaging in social media. Although 6 of those that didn't, have since been involved in research. Methods Include:

social media/marketing books;

networking events, classes & seminars; online search & reading related blogs; research similar businesses & their demographic to see how they are approaching the market.

What methods and strategies have you found most effective in increasing your audience?
Keep it simple, encourage interaction i.e. Like the photo if ..leave a comment if.. Engaging people who may give you business or recommend you. Good copy distributed across social media at various times of day. If you see a tweet or FB post of interest write your own blog post (with a link to the original) and tweet/post about it.

Create quality content and engage people personally.

Posts on Linkedin & groups. Answering questions & taking part in discussions in Linkedin. Linkedin is the premier social site. Specialist sites like Xing & Viadeo enhance business development.

What methods and strategies have you found most effective in increasing your audience?
Competitions and prizes seem to get a lot of interest. Posts about certain topics or images get the most response. Posting on Twitter and engaging on LinkedIn in a fun way. When working on start-up brands, I've used Twitter and FB successfully to Promote awareness and to increase audience participation. For my own consulting work I find that a combination of Twitter and LinkedIn provides an opportunity to engage with a variety of start-ups and other associated businesses. Face to face networking. Regular updates, pictures & videos.

Networking in 3D space increases my audience there. Using a special gaming site Empire Avenue has increased my Twitter and FB audience.