ROLE OF NGOS IN IMPLEMENTING CSR

NishantPiyush Rajeev Rupali Sanjay-

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NGOS

An NGO is a voluntary, non-profit organization that operates, contributes to, or participates in, various projects on education, training or other humanitarian activities. They usually collect donations for running programs for disadvantaged or distressed people. The difference is that NGOs operate on donations, whereas a social business is a selfsustaining business.

CSR

Corporate Social Responsibility (CSR) programs are the philanthropic programs of companies. CSR is part of a corporation, which is a profitmaximizing company. A common way of practicing CSR is by donating money for social causes. CSR initiatives in any organisation address both its own competitive interests and the interests of wider society.

FACTS & FIGURES

Indiais estimated to have around 3.3 million NGOs in year 2009, which is one NGO for less than 400 Indians. According to the government study, there were only 1.44 lakh registered societies till 1970. In the following three decades, the number rose to 1.79 lakh, 5.52 lakh, and 11.22 lakh. Maharashtra (4.8 lakh), Andhra Pradesh (4.6 lakh), UP (4.3 lakh), Kerala (3.3 lakh), Karnataka (1.9 lakh),

REGISTRATION
Such organizations can be registered under a plethora of Acts such as The Societies Act, 1860, Indian Trust Act, 1882, Public Trust Act, 1950, Indian Companies Act, 1956 (Section 25), Religious Endowment Act,1863, The Charitable and Religious Trust Act, 1920, The Mussalman Wakf Act, 1923, The Wakf Act, 1954, Public Wakfs (Extension of Limitation Act) Act, 1959.

Participating Ministries/Departments/Government Bodies: Ministry of Culture Ministry of Health & Family Welfare Ministry of Social Justice & Empowerment Ministry of Tribal Affairs Ministry of Women & Child Development Department of Higher Education Department of School Education & Literacy National AIDS Control Organisation (NACO) Council for Advancement of People's Action and Rural Te Central Social Welfare Board (CSWB)

PARTNER WITH NGOS SUCH AS AKSHAYA PATRA

Private-Public Partnership (PPP) Mid-Day Meal Scheme In2009 increased donations to Rs. 2000 million (200 crores) for a period of 3 years. Nearly 120 million (12 crore) children are so far covered under the scheme.

Kingdom of Dreams become Santa this Christmas for Smile Foundation Kids NSIC (National Small Industries Corporation Limited) partners with Smile Foundation

CORPORATE SOCIAL RESPONSIBILITY

Why NGOs have interest in the business sector Shift of power from nation states to MNCs and international financial institutions. The lack of social and environmental accountability of MNCs. The growing anti-corporate globalization movement; Focus change from traditional categories of civil and political rights to economic, social , and cultural rights.

PROMOTING CORPORATE SOCIAL RESPONSIBILITY

Engaging MNCs: The Corporate Social Responsibility Movement to persuade MNCs to adopt voluntary codes of conduct and implement business practices. Engagement and Support Social Auditing and Reporting Shareholder Activism Moral Stigmatization and Shaming Economic Pressure Tactics

ROLE OF NGOS, IN BRINGING CSR ON INTL AGENDA

No Single Actor, of Sector can be expected to provide for the fulfillment of all Human Rights, or the solution to all social problems. But if Businesses, Civil Society Organizations work together Its Possible.

Push Factors/ Reasons: Need to address concerns of Consumers and active Shareholders Need for Greater Corporate Transparency Desire to address concerns of Trade Unions. Need to address concerns of local communities. Need for responding to Government for their CSR activities. Desire to keep up with industry leaders in CSR.

ROLE ON NGOS IN BRINGING CSR

NGOs are good enough to support industrial development by ensuring community participation in developmental process. Corporate can no longer act as an isolated economic entities operating in detachment of broader society. NGO ensure that CSR to be looked upon as mutual support program that ensure development of entire community. NGO acts as a moderators and facilitators in realization of the social need and better environment protection. NGO HRM formed to develop better rapport

IS NGOS THE BEST WAY ?

NGO can handle both the drivers :One relates to public policy. The second driver is the business driver. NGOs enjoy a higher level of public trust than the business sector and governments and their views are treated with respect for their independence and accuracy. NGOs frequently work on issues that are directly or indirectly related to the business community and social cause. Beyond the larger and better known NGOs, there are literally thousands of smaller NGOs that work at the local level, but which are often well networked globally.

DIS & ADVANTAGES

To develop a better rapport with the community in the implementation of the developmental activities the Non Governmental organizations can play better role with the industry and community. They can help the industrial management in convincing the expansion program to the community and there by develop a proactive and social environmental and industrial development policy.

Lower operating costs, Enhanced brand image and reputation, Reduced regulatory oversight, Product safety and decreased liability, Improved financial performance etc are the benefit to the organisation.

IS THE SOCIETY REALLY GETTING BENEFITED ?

The fact that humankind is using natural resources at a faster rate than they are being replaced. If this continues, future generations will not have the resources they need for their development. Hence the current development is unsustainableit cant be continued for both practical and moral reasons. The community today needs external agency intervention in the alleviation of many social problems like poverty, health, unemployment, community education, homelessness and eco development programs. Strategically speaking, business can only flourish when the communities and ecosystems in which they operate are healthy.

IS THE SOCIETY REALLY GETTING BENEFITED ?

Businesses are an integral part of the communities in which they operate. Smart firms know that business cant succeed in societies that are failingwhether this is due to social or environmental challenges, or governance problems. The needs of current and future generations cannot be met unless there is respect for natural systems and international standards protecting core social and environmental values.

NESTLE INDIA LTD CSR ACTIVITIES

PAT (YR 2005 06) : RS 250 CR
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Provide clean drinking water for students of local schools around its seven factories. Partner with the Indian Red Cross which include blood bank services, ambulance services, immunization and health. Nestle India assists SHIS, ( a social organization ) working in the field of rural development in over 1200 villages in the state of West Bengal. Scholarships to deserving students in schools. Nestle scholarships for young business managers.

NESTLE INDIA LTD CSR ACTIVITIES

Water conservation. setting up in village schools creation of both direct and indirect employment that leads to the development of the whole community, as well as inclusive growth. Economic prosperity . Dedicated agronomists and veterinarians continuously educate farmers with good dairy practices and improved the supply chain infrastructure for milk collection As a result of this belief in fairness, honesty, respect for people and the environment, there is a strong bond of mutual trust with the

CONCLUSION

CSR is frequently used to describe a company's relations with its wider community. CSR is on the boundary of HR and PR and hence to be managed so that it is not allowed to slide too far towards PR. More than excessive use of relationship management techniques they should make use of strategic relationship management approaches such as relationship development, maintenance of relation. After the goal attainment the HR managers should be able to separate themselves from the community and Non Governmental Organizations. The HR managers of the organization should be orienting and experimenting with NGOs in innovative and new areas. Human Resource Management has a role in demonstrating the benefits of workplace practices that both reflect CSR and at the same time, contribute to organizational efficiency and

Thank You