By..

PAVANI.AMMINENI

HISTORY
The Hyundai Motor Company was founded by Chung Ju-Yung .It is a division of the Hyundai Kia Automotive Group, South Korea's largest and the world's Sixth Largest Automaker. Hyundai Motor Company- 1967 It is headquartered in Seoul, South Korea.

In Ulsan, South Korea Hyundai operates the world's largest integrated automobile manufacturing facility which is capable of producing 1.6 million units annually.
The Hyundai logo, a slanted, stylized 'H', is symbolic of two people (the company and customer) shaking hands and its official global tagline slogan is "Drive your way". Hyundai means "modernity" in Korean.

VISION & MISSION

Vision statement:

Our team provides value for your future.

Mission Statement:
To pursue excellence and deliver cars that inspire, so you can live your life the way you want. And drive your way.

BENCH MARKS
The Hyundai Verna has bagged some of the most prestigious awards starting with the title of "Car of the Year 2007" by India's leading automotive publication Overdrive The Best Mid-size Car of the Year award by the NDTV Profit C&B Awards 2007 the Best Value for Money Car by the CNBC Auto car Auto awards Performance Car of the Year 2007 from Business Standard Motoring. HMIL has also been awarded the benchmark ISO 14001 certification for its sustainable environment management practices

PRODUCTS OF HYUNDAI
HMIL presently Indian car market 20 variants of passenger cars in six segments.

STRATEGIES
Free service
Customer Relations Parts delivery centers Warranty 24 * 7 service

Types of customers
Status minded Finance minded Technical minded Looks minded Mix of above

SWOT Analysis

Strengths
Strong domestic market.

Good quality
Cheap labor costs

Production facilities.

Weaknesses

Design
No luxury cars

No innovations

SWOT Analysis

Opportunities
Cost Reduction diversification Cheaper cars European and African market

Threats
Competitors from

Germany, Japan.

Threat from local companies.

10yrs warranty in USA.

PORTERS FIVE FORCES MODEL

NEW ENTRANTS

SUBSTITUTE PRODUCTS

COMPETITION

BARGAINING POWER OF SUPPLIERS

BARGAINING POWER OF BUYERS

Threat of new entrants:

New entrants from china and Japan are always a threat to the company, which may take away some of the company's market share.

Bargaining power of suppliers:

some parts of the cars are supplied by some other companies. these companies may bargain for a high price. The bargaining power of suppliers is low and the manufacturer may shift to some other supplier .

Bargaining power of buyers:

The bargaining power of buyers is high and the buyer may shift to some other manufacturer if he is not satisfied with the price .

Threat of substitutes:
This threat is not high as we do not have many substitutes. This threat may be from metro trains and public transport systems like buses.

Intense competition:
As there is high competition in this industry one should increase their market share by taking away it form their competitors.

RECOMMENDATIONS
Improve the quality and appearance.
Concentrate more on other markets like Asian and African markets. Increase sponsorships and promote events.

Add new cars to their product line and get into luxury models.
Get into hybrid cars.

LEARNINGS
ABOUT THE AUTOMOTIVE INDUSTRY IN INDIA AND ABROAD.
ABOUT THE GROWING OF HYUNDAI MOTORS. TOP COMPETITORS IN PASSENGER CAR INDUSTRY. GROWTH STRATEGIES ADOPTED BY CAR COMPANIES.

Hyundai Motor India Limited

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