Types of advertising media

Commercial advertising media can include wall paintings, billboards,, printed flyers, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups,, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable Any place an "identified" sponsor pays to deliver their message through a medium is advertising.

Layout of advertising
Components of a print ad 1.Visual 2. Headlines 3. Copy 4. Slogan 5. Logo 1. Visual: 70% of people will only look at the visual in an ad, whereas only 30% will read the headline. The visual should be so creative and impressive that the need for writing text reduces or minimizes.

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2. Headlines: It is the first component of advertisement. It must be short ,snappy and must touch the people who read it. It must influence the readers emotionally ,by making them laugh, angry, curious or think. Types of headlines: 1. Benefit headlines: if you are not fair in a weak get your money back: Fair and lovely fairness in 7 days 2. Informational headlines: Pulse polio- if not now then never 3. Provocative headlines: Philips You will never go back to ordinary TV.

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4. Humour headlines: Amul 5. Question headlines: Are you looking for a better kitchen? 6. Command headlines: Save electricity, use LG AC 3.Copy: If you are compelling arguments, make them. If you are persuasive facts, state them. But dont over whelm the ad with information. The body copy states the sales message, develop arguments, gives proof and provide explanation. 4. Style: body copy has different styles Straight line copy: A continuation from the headlines and is written in the words of an anonymous and unacknowledged source Narrative copy: It tells a story in first and third form Dialogue: reader listens to the conversation of the character Picture and caption copy: illustration and picture

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5. Slogan: theme line or tag line. City never sleeps 6. Logos: A symbolic representation of a company. Layout Stages: 1. Thumbnail sketch: rapidly produces sketches to visualize the very basic approach to position the various elements of ad. objects are represented by boxes or lines to indicate the placement. 2. Rough layout: Draws the actual size of the ad but ignores the details. 3. Comprehensive: quite elaborate with accuracy of final ad, colored photo and glossy look. creates a dummy 4. Mechanical: ad is reproduced and color keys, print and films of the finished ad are created. 5. Alignment 6. Balance: between text and graphics 7. Ragged alignment: lines of the text are allowed to end naturally

Characteristics of the press 1. In-depth coverage and permanence 2. Variety of subjects covered 3. Mobility 4. Result assessable 5. Statistics available 6. Improved printing Types 1.Newspaper advertising: rates Flat rates, Open rates, Discounts, Short rate, Combination rate Position charges Color charges 2. Magazines 3. Directory advertising

Television advertising Developing an effective ad (elements) 1. Celebrities 2. Humour 3. A story line 4. A simple concept 5. Many layers so the consumer notices new things every time.

Advantages 1. Creativity and impact 2. Coverage and cost effectiveness 3. Captivity and attention 4. Selectivity and flexibility

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Limitations 1.Costs 2. Lack of selectivity 3. Fleeting message: very small and expensive 30 sec or less. Leaves nothing tangible. 4. Clutter: non programming material at the bottom of the screen 5. Limited viewer attention