TEAM MEMBERS:

Priyanka kumari = Q1704A02 Vicky Manhas = Q1704A03 Tejinder Singh =Q1704A05 Simardeep Singh =Q1704A06 Shweta Bakshi =Q1704A15 Inderjeet Singh =Q1704A12 Gurwinder Singh Bajwa=Q1704A19

MISSION

TO CREATE SUPERIOR EXPERIENCES LEADING TO DELIGHTED CUSTOMERS AND THEIR CANINES.

VISION
TO BE AN ESTABLISHED SERVICE LEADER IN PET CARE INDUSTRY WITH EXCELLENCE AND QUALITY

FEATURES

Pet boarding Training Pet salon Pet care shop Pet day crche Pick and drop taxi service available Veterinary checkups and vaccines Artificial pool around cat lodges with frogs n fishes inside

PETBOARDING AND DAY CRECHE

TWO PACKAGES
HERO

PACKAGE

Standard

cabins Normal boarding (w/o ac), food, care, play time

 ROCKSTAR

PACKAGE Customized (Deluxe Suits)

Ac cabins Salon facility Special fun activities Hydrotherapy Food Medical checkups.

Day crche facility available 5 days a week. ( Not available on public holidays)

TRAINING

BASIC TRAINING

Special home trainers available

SPECIAL TRAINING
Swimming Security and detection training Socialization training Any behavioral problem

SALON SERVICES

DOG SALON

CAT SALON

PET STATISTICS
According to euro monitor international: The pet industry in India Is estimated to grow with an annual growth rate of 10-15 percent. The pet industry in India has an estimated revenue earning potential of Rs. 350 crore . Out of this around 250 crore is contributed by pet foods and the remaining 100 crore comes from grooming and healthcare sector. Largely dominated by dogs that constitute 80 percent of total pet market followed by cats that make up 15 percent and five percent is made up by birds and fish. It is estimated that there are 3.6 million pet dogs in the six major cities of India

MARKETING STRATEGIES

Advertisements in Magazines like Woof and Dogs and pups. Events are a good way to connect with customers and make sales (e.g.: annual pet exhibitions). Partnering with complementary and non-competing businesses. Purchase ad space from local veterinarians. Develop creative product and service names so we can brand not only our company, but individual product and service offerings. Up selling and other complementary products and services. Personalized gift baskets.

MEDIA TO BE USED

Social media marketing like Facebook, Twitter etc. Newspapers Radios/Televisions Hoardings Pamphlets Posters Tour and travel agents and travel websites e.g. makemytrip.com, yatra.com.

LOCATION: VASHI, NAVI MUMBAI

Total area required = 5000 sq. ft.

Population Targeted

Net Population of Mumbai in 2011- 14,00,00,000 Net population of Navi Mumbai in 2011-26,00,000 Net= 14,26,00,000 37% is of the upper and middle class population: 37 *14,26,00,000=5,27,62,000 Hence our target population is 5,27,62,000

COMPETITORS
1.

DRT KENNELS What they provide ? A clean kennel dedicated for pet(if you have 2 pets who want to stay together, they provide 1 Kennel for them too) Food-Breakfast, lunch and dinner (depending on what your pet likes) Regular walking and running around (twice a day) Why should you board your dog with DRT Kennels? We are in Mumbai City Mira Road We have dirt free hygienic Kennels We love dogs and would treat them as our own babies.

Address DRT Kennels Shed No. 4a, 16/A, Kashimira Indl. Estate, Behind Kashimira Police Station, After Dahisar Checknaka Kashimira, District Thane, Mumbai 401 104

2. Navi Mumbai Animal Clinic Pets Care Centre, Chembur. 3. Royal Kennel, Eksar Road, Borivali West, Mumbai 400092.

4. Caesars Pet Care - For All Pets

SWOT ANALYSIS

STRENGTHS
Wide range of activities Pet care including health care Transportation facility Complete Pet solution Trained and qualified workers

WEAKNESS
Unavailable good community outreach initiative Inability to attract and retain employees with lower wages Central funding resources

THREATS
A slump in the economy that will reduce people's discretionary income, thereby reducing their opportunity to travel Other small niche players

OPPORTUNITIES
Untapped market Expanding to other metro cities Strong media presence in Mumbai

LEGAL COMPLIANCE
Name approval Main objective of the company(MOA) Article of Association(AOA) Director identification number Digital signature certificate Certificate of incorporation

INCOME TAX RELATED COMPLIANCE

Pan card no. Tax deductable account no. Value added tax Service tax

LABOR LAWS
Shops & Establishment Employee provident fund Organization Professional tax Payroll

COMPANY LAW COMPLIANCE

Under companies act 1956: Board meetings every quarter Annual general meeting once in a year Filing annual return and balance sheet

ORGANISATIONAL STRUCTURE
MANAGING DIRECTOR

FINANCE HEAD

PERSONNEL AND HR HEAD

MARKETING HEAD

STORE MANAGER

CUSTOMER RELATIONSHIP MANGER

ASST. MANAGER

STORE MANAGER

TRAINERS STYLISTS

Drivers

SHOP HEAD

ASSISTANTS

ASSISTANTS

ASSISTANT

GENERAL ATTENDENTS

LEAVE POLICY

CASUAL LEAVE SICK LEAVE MATERNITY LEAVE PATERNITY LEAVE

12 DAYS 10 DAYS 50 DAYS 15 DAYS

FLOOR PLAN
Terrace garden + Training area

Terrace
Dog Boarding +Dog Salon Second Floor Parking Area + Pet Shopping Centre First Floor Office Ground Floor Cat Boarding and pool area + Cat Salon Basement

STAFF REQUIREMENTS

Store manager Customer care representative Trainers Assistants Salon assistant General attendants Drivers One full-time veterinary Dr. Stylists Shop head Shop assistant

1 1 4(3/1) 4 (2/2) - 2 (1/1) - 3(2/1) - 3(2/1) - 1 - 2 - 1 - 1

COMPENSATION

Store manager Customer care representative Trainers Assistants Salon assistant General attendants Drivers One full-time veterinary Dr. Stylists Shop head Shop assistant

20,000 *1 12000*1 15000* 4 10,000*4 - 10,000*2 - 5000*3 - 8000*3 - 32000*1 - 15000*2 - 10,000*1 - 7000*1

OPERATING COST
Infrastructure = 100,00,000 Land leasing = 20,00,000(1st year) Equipments Required = 25,00,000 Marketing and Advt. cost = 30,00,000 Other Misc. Expenses = 10,00,000 Electricity = 30,000/month Two Vans cost = 5,00,000 Wages = 35,00,000/yr Initial total cost = 2,28,60,000

FINANCIAL FORECASTING
Initial Annual Investment 3 crore including Land Insurance Legal Documents Charges Annual wages of the employees Infrastructure Vans Equipments required Miscellaneous expenses

FINANCIAL PROJECTION

PROJECTED GROSS MARGIN

SALES PROJECTION

Thank You