Professional Documents
Culture Documents
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Buyers vary according to how they use products, the needs and preferences that the products satisfy, and their consumption patterns.
There may be new opportunities to tap into new areas of value and create a unique space in the market.
Consists of product(s), and supporting services, distribution, pricing, and promotion componentsmanagements choices about how to influence target buyers by favorably positioning the product in their eyes and minds help in designing the positioning strategy.
Generic
Product type Product variant
Use situation
Buyers needs/preferences
Purchase behavior
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