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Tata Sky had announced (Between

1/10/2009 to 31/10/2009) that the price of the Service Package shall be doubled after 31/10/2009. The sales during the period have jumped 23% above the prior forecasted levels. Is it because of the Ad or any other reasons not known.

You are a Analyst in a Marketing research Department.

You have been requested to make a forecast of domestic automobile production for the forthcoming calendar year and, from this forecast, to make a forecast of the total tonnage of steel that will be used by the automobile manufacturers.

You have recently changed the logo and slogan for the company. You would like to know if the same has altered the image of the company in the people minds. If Any, What could be the altered perception & attitudinal changes of the population.

The brand has been declining in absolute level of sales for the past four consecutive months .
The product manager for the above company has requested you to do a study to determine why sales have declined.

The company is contemplating to enter the Banking Industry. The management has requested a research to find out if a potential exists for such a diversification and what could be the distinct advantages for the company if a potential exists.

The company has repositioned Swift from The car for the Young to the car For the people who are young at Heart You are given a task to find out if the repositioning has worked .

The company has recently launched a Functional Food , which is an extension to the current product line. The company wants to find out if the new product has been able to leverage the Brand equity of Saffola.

The company has observed a big jump in revenue in the staffing solutions business for Nov & Dec,09. They would like to find out if the same is due to increased marketing activity or revival in the market or winding up of any major competitor or a shift from employing permanent to temporary workers in the companies or any other reason.

The company has been doing business in India through some marketing representatives for a Decade or so. The Top Management in US believe that nothing much has happened in India in terms of its presence and market share. It would like to evaluate the current marketing set up in India and the possible alternatives / opportunities available for Marketing in India, as compared to its competitors. Would also like to evaluate a owned enterprise structure for India.

The company has launched a Water purifier in the Market. After launch a lot of enquiries have been received and recorded, but the same have not culminated into orders.

The company wishes to find out the reason for the same .

Bose has always positioned itself as a provider of high Quality product in the Audio Space essentially catering to the Upper / Upper Middle Class Segment. It is planning to launch a wide variety of products essentially for the Middle Middle Class Segment. It wishes to know if the same could dilute the image of the Brand

The company has launched the Automotive Batteries and is aggressively competing in the market with its competitors. It wishes to undertake a Perceptual mapping of the Battery Market and evaluate its positioning strategy

The reserve bank of india is worried over the purchase of huge quantities of gold by the chinese government.
Is the same carried out with a view to invest and earn since the metal is doing well or is it strategic in any sense with india or is it being used for hedging or is it for any other reasons unknown.

The company has been in the market providing GSM services in certain specific markets. It wishes to undertake a Preference Mapping study to find out ways and means to improve its customer base.

The company has launched some environment friendly practices encouraging recycling of e-waste. The company wishes to know the extent to which the perception has been altered about the company in the minds of the customers and the Public at large.

The company wishes to realign its investments looking into the future of clean and green technologies.

It wishes to undertake a research encompassing trends in the industry and the potential for its products on a long term perspective and evaluate its current investments and realign the same with regard to the future.

The bank wishes to explore an opportunity to replace the current Brand Ambassador Shahrukh Khan with a New one.
For the same it wishes to measure the possible outcome to the image of the bank.

The government of Maharashtra has approved the FSI of 3 for any new redevelopment projects for buildings older than 50 years in the city of Mumbai. Various institutions are ascertaining the importance of this amendment and its implications on reduction in unit price of real estate, availability of water, more degradation of infrastructure, intra city migration of population and other such outcomes

The irony is often noted that the products used most enthusiastically in the enjoyment of the great outdoors snowboards, surfboards, kayaks tend to be manufactured from materials jarringly at odds with a green philosophy, notably fibreglass and polyurethane. The industry has duly taken note, with several eco-friendly alternatives on the market. OceanGreens Eco-Foil surfboard utilises FSC (Forest Stewardship Council)-certified balsa wood, hollowed to eliminate the need for a polyurethane or polystyrene blank, and an ingenious hemp-derived coating that cut the boards emissions by an impressive 90% over regular fibreglass/polyurethane models.
The company wishes to realign its investments looking into the future of clean and green technologies. It wishes to undertake a research encompassing trends in the industry and the potential for its products on a long term perspective and evaluate its current investments and realign the same with regard to the future.

The company has launched the sports drink Lucozade in the Indian markets around 8 Months back. It wishes to undertake a Preference Mapping study to find out ways and means to improve its customer base.