Professional Documents
Culture Documents
Our Product
Mug How do we come out with this idea? Dual function
Heat the drinks Cool the drinks
Product details
Slogan
Make Muggie Yours We want everybody to have our technological breakthrough product
Logo
MM for muggie muggie
actual product
battery heat coating auto-pull cable attachable lids easily washed waterproof
augmented
warranty
Market competitor
No direct market competitor Creating a distinct market Normal mug, tumbler
Market segmentation
Dividing a market into distinct subsets of consumers with common needs or characteristics selecting one or more segments to target with a distinct market strategy.
Segmentation bases
Job enthusiast Student Senior citizen Coffee lover Benefit sought Quick way to make drinks either cold or hot To have drinks whenever wanted Pleasure and convenient Quick way to make coffee
Use-situational
Study
Usage rate
Heavy user
Light user
Light user
Heavy user
Geographical
home
STP: Targeting
Job enthusiast and coffee lover Peak of life Active lifestyle Dedicated their life for jobs Best way to have their coffee more easily Market is large to ensure that it is profitable to penetrate the market
STP: Targeting
unemployment rate 3.2% Economic boom Therefore, high rigidity to penetrate the market High accessibility
Product
What our mug has to offer?
Heat the drinks Cool the drinks Easily washed Temperature display
Product
Brand name
Muggie Muggie
Cuteness Based on questionnaire response want to make it unique to the eye of customer (j.n.d)
Packaging
Box Transparent plastic on one side
Customer can notice what is inside
Warranty
One year
Price
Penetration pricing strategy
Price
S = RM39.90 M = RM49.90 L = RM 54.90
Place
Distribution
Selective distribution (outlet) Intensive distribution (online)
Logistic
Online (Pos Laju) Outlet (lorry)
Inventory
Mass produce Cheaper (economies of scale) Product last long
Promotion
Advertising
TV channel
Internet medium
technology communication is essential in the working field Media types
TV, newspaper, Facebook, twitter, blogs, public transport channel (AMC on rapidKL)
Sales promotion
Discount for the first 100 customer (30%) Money-off deals or price packs (buy Nescaf with muggie muggie mug)