ARUN RAJESH Y B 11MBA1008 EDWARD DENNIS PRAVEEN D 11MBA1015 MONALISA SAHOO 11MBA1025 NITHIN KUMAR 11MBA1031 RAJASHEKARAN 11MBA1039

HANDICRAFTS: OVERVIEW
India , country of rich culture, history and traditions.
Major producer and supplier of Handicrafts products in

the world since long time. can play major role in the development of the economy in developing countries . Highly Labour Intensive ,Cottage Based & decentralized industry. Source Of Income For rural communities including large number of woman & weaker section society. 60% of industry is contributed for export & foreign revenue generation.

STRENGTH

Cheap ,abundant labor ,low capital

investments

& quintessential uniqueness of crafts. Technological infrastructure. Innovation. Better distribution channels.(Online , Craft Exhibitions). Emergence of e-commerce.

JUTE HANDICRAFT DECORATIVE ITEMS

(jute bags , gift storage basket , hanging tapestry)
Eco-friendly option instead of

poly and paper bags Fashion & promotional bags Reusable Quite strong (15 kg carry bag) Promotional Tool Elegant with their Natural variety of Colours Cheaper and cost effective Durable long lasting & washable

INTERNATIONAL MARKET POTENTIAL

USA ,France - major importer of Indian handicrafts.

competitive country Germany.

BARRIERS
lack of support from the Handicrafts Development

Corporation, and the Government.

Lack of knowledge about new technology. Unable to get adequate details about market trend.

lack information regarding international requirements and

market scenario.
Lack of proper infrastructure & communication

COMPETITION
Importers United States, France, Australia, and European

union.
natural products like bamboo and coir at competitive prices

and attractive designs .

china, Vietnam, Germany and Uganda are the major

competitors in global market.

Delay in Executing orders because of traditional method of

productions.

BASIC ENTRY DECISIONS

USA and France - The people of these countries are

interested in getting new fashionable products. so good opportunity to open our market in these countries. Now-a-days people are interested in decorating their houses with traditional wall hangings, Tapestry and by other decorative items. Also, eco-friendly and mainly produced from Jute.

INDUSTRIAL POLICY

All producers of handicrafts are exempt from obtaining

Industrial License to manufacture Sector has to file an Industrial Entrepreneur Memoranda (IEM) in Part 'A' with the Secretariat of Industrial Assistance (SIA)

SUBSIDY
Due to the contribution of the Handicrafts Exporters in the

growth of GDP, export promotion and employment generation they are offered 100% subsidy .
GS1 standards and numbering for universal & unique

identification of products/ consignments, across the globe.

GS1 barcodes are accepted as de-facto standards in Retail

worldwide.

PRICING

Total value of products exported = Rs 400000

Price of one Jute handicrafts in India = Rs 100(Say)

Ability to buy jute handicrafts in India = 400000/100 = 4000 Export Duty = Rs 107400 Shipping Cost = Rs 36000 Cost Price = (Total value + Export Duty + Shipping

cost)/Total products exported = (400000 + 107400 + 36000)/4000 = Rs 135.85/ Product Profit Margin = 30% of cost price Selling Price of One Product = Rs 176 = $ 3.91

Tectonics Jute Bag exporter