DEEPAK WINSTON

NEHA PARTH

VIDYA HARISH

ORDER OF PRESENTATION
VIDYA
HARISH NEHA DEEPAK PARTH WINSTON

INTRODUCTION
Sales Promotion is one of the seven aspects of the promotion mix Advertising, Personal Selling, Direct Marketing, Publicity, Corporate Image and Exhibitions are the other six aspects. Sales promotions can be directed at the customer, sales staff or distribution channel members (such as retailers)

Sales Promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers to stimulate immediate sales.
Examples are coupons, samples, point-of-purchase displays, rebates etc. AMA Definition of Sales promotion is Sales promotion includes marketing activities, other than personal selling, advertising such as displays, shows and expositions, demonstrations and various non-recurring selling efforts not in the ordinary routine. VIDYA

OBJECTIVES

Introduction of new products to the market through educating people Attracting new customers by offering attractive gifts Increasing sales through slack season Create goodwill among the present as well as prospective customers

Create good public image of the product and the firm

VIDYA

IMPORTANCE OF SALES PROMOTION

From the point of view of manufacturers: It helps to increase sales in a competitive market and thus, increase profits; It helps to introduce new products in the market by drawing the attention of potential customers and existing stocks can be disposed off quickly. From the point of view of consumers: The consumer gets the product at a cheaper rate It gives financial benefit to the customers The consumer gets all information about the quality, features and uses of different products. Certain schemes like money back offer creates confidence in the mind of customers about the quality of goods It helps to raise the standard of living of people. By exchanging their old items they can use latest items available in the market.

TYPES OF SALES PROMOTION

Promotion can be of 3 types:

Consumer-market directed
Trade-market directed Business-to-business directed

VIDYA

CONSUMER SALES PROMOTION

Coupons: Quite familiar with this form of sales promotion It offers purchasers price savings or other savings when it is redeemed Short term in nature since it carries an expiration date Involves consumer involvement Rebates: Offer value to purchasers typically by lowering the customers final cost Rebates are offered to customers after the purchase is made The purchaser has to submit personal data like name, address etc. Rebates are a popular promotion for automobiles and computer software Promotional Pricing: One of the most powerful sales promotion techniques Also called On Sale pricing Lowering a products selling price can have an immediate impact on demand Marketers must exercise caution since the frequent use of this technique as it can lead customers to anticipate the reduction. VIDYA

CONSUMER SALES PROMOTION

Trade In: Allows customers to obtain lower prices by exchanging something the customer possess, such as an older product These types of promotion is used frequently in automobile sales, computers and golf equipment Loyalty Programs: Promotions that offer customers a reward, such as price discounts and free products for frequent purchasing or other activity These have been around for many years but grew when introduced in the airline industry Also found in various other industries like retail outlets, online book purchases known as club card programs

VIDYA

CONSUMER SALES PROMOTION

Samples, Free Products and Premiums: Enticing members of a target market to try a product is often easy when the trial comes at little or no cost to the customer. Gives the opportunity to experience products, often in small quantities or for a short duration, without purchasing the product. Contests and Sweepstakes: Often attracted to promotions where the potential value obtained is very high. Only few lucky consumers receive the value offered in the promotion. Contests are award value to winners based on skills Sweepstakes are not skill based but rather based on luck. Winners are determined by random selection. Demonstrations and Personal Appearances: Consumers are often attracted to promotions where the potential value obtained is very high. Special promotions awarding value to winners based on skills HARISH

ADVERTISEMENT VS SALES PROMOTION

ADVERTISEMENT By using a variety of persuasive appeals, it offers reasons to buy a product or service Appeals are emotional or functional in nature. E.g. Brand Ambassador of the product may allow a customer to emotionally attach with that product Time-frame is long term The primary objective is to create an enduring brand image Indirect and subtle approach towards persuading customers to buy a product and service. SALES PROMOTION Besides giving reasons in the form of different appeals, they offer incentives to the consumers to buy the product or service now. Appeals are rational. It justifies whatever it says.

Time frame is short term To get sales quickly or to induce trial. Direct in approach to induce consumers to buy a product or service. HARISH

HARISH

COMPANY PROFILE

HARISH

INTRODUCTION
Pantaloon Retail is Indias leading retail company

Has multiple lines of businesses

Headquarters in Mumbai 331 stores across 40 cities in India Employees 17,000 people Operates multiple formats including Pantaloons, Big bazaar, Food Bazaar, Central, E-Zone, fashion station, Depot etc. 2001 it launched Big Bazaar Big Bazaar is a chain of shopping malls in India with 29 outlets, owned by Pantaloon Group. HARISH

SALES PROMOTION @ BIG BAZAAR

Advertisements for Sales promotion @ Big Bazaar

Gift Coupons @ Big Bazaar HARISH

SALES PROMOTION @ BIG BAZAAR

WEDNESDAY BAZAAR

The ANNUAL SALE @ BIG BAZAAR

HARISH

SALES PROMOTION @ BIG BAZAAR

SUMMER SALES PROMOTION:

ANNUAL MERCHANDISE SALE:

NEHA

SALES PROMOTION @ BIG BAZAAR

NEHA

SALES PROMOTION @ BIG BAZAAR

Exchange value of different products: Old newspaper- Rs. 30/kg Old clothes- Rs. 250/kg Old plastics- Rs. 80/kg Old Utensils- Rs.150/kg Old luggage- Rs.100/bag Old tyres-Rs.50/piece Old shoes-Rs.50/kg Old leather goods-Rs.80/kg Old (Any other)-Rs.50/kg Old electronics-up to Rs. 10,000 Old furniture- up to Rs.12,500

NEHA

SPAR HYPERMARKET
COMPANY PROFILE
SPAR Hypermarkets and Supermarkets in India is the result of a license agreement between the Dubai based Landmark Groups Max Hypermarkets India Pvt. Ltd. and SPAR International. SPAR currently has 12 stores in India, 3 stores in Bangalore, one in Mangalore, two in Hyderabad, one in Coimbatore, one in Delhi, two stores in Pune, one store in Gurgaon and One store in Vijayawada Wide variety of quality products in every category ranging from grocery, fruits and vegetables, bakery, dairy and take away foods, meat, poultry and fish, wine, beer and spirits, home textiles, personal care, crockery utensils and kitchen appliances, electronics and IT accessories and much more

NEHA

SALES PROMOTION @ SPAR

UGADI SALE

RICE GRAIN CHALLENGE

NEHA

SALES PROMOTION @ SPAR

CHRISTMAS SALE MAHA SALE

NEHA

SALES PROMOTION @ SPAR

SPAR FRESH CHALLENGE

SERVICE CHALLENGE

DEEPAK

SALES PROMOTION @ SPAR

BUDGET WEEK @ SPAR

GIFT VOUCHERS

DEEPAK

STAR BAZAAR
COMPANY PROFILE

DEEPAK

INTRODUCTION
Started in the year 2004 in Ahmedabad

It has stores in a number of cities like Ahmedabad, Bangalore, Mumbai, Chennai

Star Bazaar has 20-25 stores all over India It is under the brand of Tata Sons. People who used to visit the local shops and vegetable markets frequently are now buying at hypermarkets such as Star Bazaar that offer customers a variety of products at affordable prices Operates in the hypermarket space. It stocks a whole range of products from food and grocery, to apparel, home and personal grooming products.

DEEPAK

SALES PROMOTION @ STAR BAZAAR

WINTER SALE DAILY OFFERS

DEEPAK

SALES PROMOTION @ SPAR

DIWALI SALE IPL SALE

PARTH

SALES PROMOTION @ SPAR

GROCERY SALE LAUNDRY SPECIAL

PARTH

SALES PROMOTION @ SPAR

DUSSERA SALE BACK TO SCHOOL SALE

PARTH

SALES PROMOTION @ SPAR

REPUBLIC DAY SALE SPICE CARNIVAL SALE

PARTH

CRAZY IDEAS OF SALES PROMOTIONS

IDEA 1: TYING UP WITH RADIO STATIONS GIVING SPECIAL DISCOUNTS TO LOYAL CUSTOMERS

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CRAZY IDEAS OF SALES PROMOTIONS

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IDEA 6:

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IDEA 6:

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