Professional Documents
Culture Documents
Contents
About Barley Water Flavors at Barley Water@ available price Interaction with Barley Franchise Soda@BarleyWater BarleyWater to be located @? Operations@BarleyWater Profit/glass Sales(units) in various seasons Customer preference for flavors LPP for Barley Water Non-measurable constraints Recommendations and Suggestions
IIM-A Food Festival and not even branded soft drinks are given place in the festival which is considered to be major achievement of Barley Water till date.
Price 15 10 10 10 10 10 10 10 10 10 10 10 10
10 10 15
Ketan Rathore,the Franchise owner of the shop regarding operations of the Barley water. Mr. Ketan Rathore Started the Franchise of Barley Water in Infocity,Gandhinagar on 1st September,2011 with an initial investment of 5 lakh rupees. Barley Water is dedicated to Customers and is open for all 7 days from 10 A.M. to 10 P.M. Once the Franchise Fee is paid, the over-all profit earned goes to Mr. Ketan Rathore. Break-even depends on the sale of the Soda glass and it is roughly estimated to be 1.6 years.
Soda@Barley Water
Soda=CO2+Water+Flavor(+Masala+Jal-
flavor(Strictly to be purchased from Main Barley Franchise as a part of agreement) Medicinal benefits specially for Stone problem in kidneys(3 Customers have reported to Barley Water that they got their stone problem resolved in 22 days by drinking Barley Water 3 times a day) Premium Pricing .
Operations@Barley Water
Single Man Job either Franchise owner or an Employee Starts @10 A.M. Cleaning Activities
Machine Water Tank RO Water Machine
50-52 Kgs. Inventory Check of Raw materials Ordering of Raw materials more focused on Flavor which would be received latest by Evening to Franchise. Squeezing lemons and preparing juice beforehand. Dealing with customers and providing Sodas. Closes@10 P.M.
Profit/Glass
Profit of Soda/Glass
For Rs.10-Rs7-8/Glass For Rs 15-Rs11/Glass.
Winter
Weekdays---100-150 Glasses Weekends---200-250 Glasses.
Non-measurable Constraints
Awareness of Barley Water as a Health Drink.
Premium pricing
Shifting loyalty among consumers towards
mediocre sodas.
Substitutes Consumption
Preference for the Branded Carbonated/Non-
Customers.
Slight extra filling of Flavor, Soda in 200ml glass of
Soda generating loss @volume level increasing the use of raw materials
Marketing. Tieing up with Doctors to promote Barley as Health Drink. Advertising @Pharma stores by pasting small eye-catching color banners outside the Pharma shop visible to customers. Promote Barley Water on networking Sites, micro-blogging sites. Promote Google Ad-word and Google Ad-sense at the most searched pages in Ahmedabad.
Customers who recovered from Stone problem drinking Barley Water. Leaflet marketing for nearby areas around the Barley Franchise Tieing up with companies of Infocity and bagging orders of Soda for corporate parties and events. Advertising in local papers and magazines.
maintain an record of his name,mobile number,email-id and promote Barley Water through mobile marketing and E-mail marketing.
bhel to be given in small packs priced economically(Rs10-15) which can be consumed in proportion with the consuming speed of Soda.