Professional Documents
Culture Documents
Presented by: Tejas Patel (1159) Jenish Mehta (1143) Jayraj Atodariya(1135) Aman Panchal(1106)
Introduction
Company name:
Product name:
KASMIRI JUICE
Product logo:
To set world class standard in juice industry through providing a diverse range of high quality products that are prepared in according with satisfy customers tasting and need and serving the society
Introduction To Kasmiri
People started too perished under the scorching the
heat of summer in our country they need of energy drink to refresh themselves Kasmiri is a fresh juice product. It provide energy and keep fresh when feel weak and tired after doing lot of work in whole day. It contains vitamin and proteins which is useful energy sources. Vitamins gives freshness and proteins are the energy cells that are recharge the human body so they work at their maximum. The students employee and workers all field of humans become tired due to the work burden and
Slogan
Product review
The KASMIRI is available in 250ml & 500ml size and in different flavors Cherry Banana Mango Grapes Mix Orange Pineapple
SWOT Analysis
Strengths:
- New technology plant - Quality product - Specialist available for specialize task jobs - Hire experience staff - Medical income of employee - Targeted to low and middle class people - Reasonable price - Expiry date above six months
Weakness
New in juice industry
Opportunities
Increase the distribution network
Threats
Political instability
We want to put our image an on in the consumers mind as compare to competitors product. We want to target the high school collage and graduate students and government sector that have to work hard and need to Refresh them an instant,
Targeting
We will target the following customers Kids Youngsters Mature Old age persons
Marketing Mix
Product Product variety Cherry ,Orange, Grapes, Mango, Banana, Mix fruit, Apple Quality Implementing high quality standards Getting high quality raw materials Fresh original fruit juice Excellent in taste Gives freshness
Communication plan
Promotion: Actually promotion is the first step when we are launching a product. But we make its strategy in last because we want our good image in the mind of our customers. Criteria for promotion: Our main objective to provide: Awareness Knowledge Liking Preference purchasing Core sources of promotion: electronic media print media cable network billboards hoardings
PLACE
Distribution reviews
Thank You