Levi Strauss & Co

How it Started ?
Levi Strauss (February 26, 1829 September 26, 1902) was a GermanJewish immigrant to the United States who founded the first company to manufacture Blue Jeans. Levi Strauss, an enterprising immigrant who happened to have a few bolts of dry goods, recognized a need for strong work pants in the mining communities of California. Levi Strauss had the canvas made into waist overalls. Miners liked the pants, but complained that they tended to chafe. Levi Strauss substituted a twilled cotton cloth from France called "serge de Nimes." The fabric later became known as denim and the pants were nicknamed blue jeans. He first designed and marketed "Levi's" in 1853, and they have stayed essentially the same ever since; there have been only minor alterations to the original design.

 Jacob Davis, a tailor from Nevada, joined Levi Strauss in 1873 and he started to put copper rivets on the stress points of the working trousers, so that they did not tear at those points. These made the jeans much more long-lasting. May 20, 1873 Strauss and Jacob Davis received a United States patent for using copper rivets to strengthen the pockets of denim work pants. Levi Strauss & Co. began manufacturing the first blue jeans in San Francisco. Levi Strauss died in 1902 but his family business continued and now the word Levi is synonymous with denim jeans.

Two Horses , One Message !! 2011

Competition
Levis faced competition from Calvin Klein, GAP and also the cheap alternatives available in big retail chains like Wal Mart etc. Levis also enjoys (suffers) being the most imitated brand of all times. Nearly 100 lawsuits against competitors since 2001. It also has Competitors in india like Lee, Wrangler, Spykar, Killer etc.

Technology Changes
Levis Strauss went Online in the mid 1990s. The first site they established had features such as a Fit Calculator, Style Finder, and Changing Room, which provided custom-fit ordering and a virtual dressing room. Levis Uses New Facebook Plugins to Reach Potential Jeans Purchasers. Levi's were are the first denim brand to test the new Intellifit Scanner. The Intellifit System uses radio waves to scan the person in approximately 10 seconds. During the scan Intellifit records over 200,000 different data points of where that person is standing. The scanner has obvious uses for online shopping such as quickly matching a person's scanned measurements to available clothing to recommend the correct size.

Products and Collections..

Models of jeans for men 501- only model which has buttons instead of zip. Other models (having zip) are 505 which is straight in fitting. 510,511 which is skinny in fitting. 513,514,517,527 which has boot cut. For women Levi's has recently introduced curve ID ,which is purely based on fitting of jeans and consumers can buy different models based on the fitting.

A Levis Means
Levis is synonymous to Jeans. Trust Quality Style Comfort Durability A denim beyond age, time and fashion trends.

Other Brands From Levis.