PRESENTATION ON GRAMEEN PHONE

GROUP PROFILE NAME ROLL NO MD ARIFUL ALAM 1021114307 FERDOUS AKTER 1021114256 CHOTAN MUKHARJE 0919113397 ISRAT JAHAN 1021114255 MD. ALI AMZAD 0920113776

PREMIER UNIVERSITY FACULTY OF BUSINESS STUDIES

TOPICS

1. The Vision or Mission statement of Grameenphone

Company 2. The 4 steps of strategy formulation 3. The concept of core competencies foe for Grameenphone Company 4. Competitive priorities of Grameenphone Company 5. Structure of Corporate strategy

THE VISION
key to achieve this vision is a The mindset where every one of us works together.
Making it easy to buy and use our services. Delivering on our promises. Being respectful of differences. Inspiring people to find new ways. Get this right and Telenor will be a driving force in modern communications and customer satisfaction.
Mission: Knowing customer Expectations Knowing us Organizing us

Values: Make it Easy Were practical. We don't over complicate things. Everything we produce should be easy to understand and use. No waste. No jargon. Because we never forget we're trying to make customers' lives easier.

Strategy Applied by Grameenphone

Business Level Strategies: 1. Using product features or services GP is distinguishing

the firms offerings from its competitors. Some product features are Apon,Bondhu,Sohoj,Djuice,Xplore,Business solution,Internet SIM,Public Phone,Village Phone etc.

2.To increase market share by expanding the network, the company was successfully listed in November 2009- which was the largest IPO in the history of the Bangladesh capital market .

Functional level strategies:

Grameenphones focus is on efficiency, quality ,innovation & customer

responsiveness.
Their main focus on after sales service thats why for the first time the

introduce 24 hours helpline & many GPC with the motto, We are here to help.
GPs human Resource & people management procedure is so much

powerful rather than the other telecom companies, which are helping the company to achieve the first place .Under Grameenphone there are more than 5000 employees working all over the country .

Global level strategies:

1 .Grameenphone (the company of telenor group) is using multidomestic strategies because it expanded its telecom business under different countries with different name.Such as : Grameenphone in Banglades,uninor in India,telenor in Pakistan,Norway,Hungary;DiGi in Malaysia ,dtac in Thailand etc. 2 . Its also follows transnational strategies ,like telenor group provide different strategies for different countries depend on the people demands. So Grameenphone segmented our Bangladeshi market depending on what people actually need , thats why they invented different types of SIM,packages plan, Internet options & handsets for BD people.

Corporate level strategies:

Grameenphone is vertically integrated ,now the stablish some plans for

grab more rural customers by producing handsets Badhon Grameenphone C100,Grameenphone V100 at cheap price .also they producing Grameenphone Modem to establish & introduce internet everywhere in Bangladesh under the slogan of Alo Asbhei. Which has the 100% mobility. 2. Grameenphone now concentrated on other field also, they are opening Grameenphone IT Ltd. as well as Grameenphone communication Ltd.

GRAMEENPHONES Core competencies

Caring for customers

Integrity
Sense of Urgency Creativity

Speedy
Honesty Empowerment

Operations Strategy: Capacity and Facility

Capacity strategic decisions include: When, how much, and in what form to alter capacity Facility strategic decisions include: Whether demand should be met with a few large facilities or with several smaller ones Whether facilities should focus on serving certain geographic regions, product lines, or customers Facility location can also be a strategic decision

Corporate Strategic Planning

THANK YOU ALL