Presentation of the Project Educ@conTIC

Presentation

Presentation
The 1st Spanish Internet in the Classroom Congress now has its virtual equivalent, a meeting point for the educational community who are interested in the use of ICTs in the classroom. This website seeks to continue to be a space for the dissemination and exchange of good educational practices in which ICTs are the main protagonists. Educ@conTIC Among the activities undertaken within the Educacin en Red programme, red.es, in association with the Ministry of Education, Culture and Sports, the Ministry of Industry, Energy and Tourism and Spain's regional governments is undertaking a number of courses of action with a view to supporting the full integration of Information & Communication Technologies (ICTs) within education, including the installation of infrastructures within schools, developing quality digital educational content, a repository for digital educational objects, the production of teacher training materials etc. All these courses of action are aimed at schools which are financed with public funds under the general non-university regimen and special regimes, as well as at teacher training centres and university-based teacher training programmes.

Positioning a value proposition and a distinctive image, allowing it to occupy special place Positioning entails developing
in the mind of the target public. Positioning refers, therefore, to the place occupied by Educ@conTIC in the professional and personal activities of current and potential users. If this position is already occupied by another proposition it will be difficult to capture the attention of the target public, meaning that the value proposition should seek to offer something exceptional and avoid comparisons with the other propositions on the market. Ideally, the proposition should be sufficiently striking that it stands out above the rest and appears to be inimitable, placing obstacles to the entry of new competitors or the repositioning of existing competitors. Similarly, the solid, consistent positioning that Educ@conTIC has achieved from the outset clearly sets it apart from other propositions, an asset which should be maintained and defended. This is the conclusion that must be arrived at on the basis of current Educ@conTIC traffic data and this traffic is the result of elements which are of interest to the target user. In order to improve this positioning as far as possible, efforts are being made to strengthen these links with teachers, through a more active presence in social networks. The number of social networks in which Educ@conTIC is currently present has risen to 12, participating actively, chatting, collaborating etc. Educ@conTIC's editorial line is pursuing a number of objectives: Structuring and developing the potential of the website in terms of its tools-related content, offering a practical information service to teachers. Strengthen the vision and relationship that education has with areas such as new narratives and digital culture. Pave the way for the projection of business experiences and products related to the sector. Strengthen content curation with two secondary objectives: Provide users with summaries of website movement during the period in question. Provide added value to other publications that will view Educ@conTIC as a partner in the dissemination of their material. Seek out formulas and implement campaigns which make it possible to increase the participation of Educ@conTIC users. 4

Editorial Line

Subject content

User profile
761.030Visitas

2011
761.030visits 560.253users 1.360.448pages
visited
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Social Network Activities

The presence of Educ@conTIC in Social Networks allows it to advertise all the activities taking place on the website. Similarly, these communication tools are used to chat to members from other communities in any spontaneous debates which may arise, as well as for promoting campaigns related to current affairs and events. They are also important in terms of providing information on resources and experiences detected on the internet beyond the sphere of Educ@conTIC.
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Participation in events

Aims
To actively promote the Educ@conTIC project at events related to ICTs and
education. To encourage spaces for reflection and participation at training and congressional activities.

Conferences and participation in round tables dealing with Educ@conTIC-

Strategy

related events. The publication of summaries of activities related to specific events of interest. The creation of alternative participative spaces at those events which allow this, such as EABE (the Spanish acronym for the Andalucian Educational Blog Symposium).

Educational resources

www.educacontic.es