Copyright 2006 Thomson Business and Economics. All rights reserved.

Advertising as a part of firms marketing effort operates in the society. It has to therefore follow the social norms.

Key areas of debate regarding society and advertising are: Deception Manipulation Taste

Deception: it refers not only to the information content in advertising but may also arise from misplace emphasis in presentations. According to federal trade commission of the USAAdvertising as a whole must not create a misleading impression although every statement, separately considered, may be literally truthful

Manipulation :- The freedom of choice of consumers is restricted by the power of advertising since it can manipulate buyers into making a decision against their will or interest.

Manipulation is done through emotional appeals. These companies can utilize advanced and very scientific advertising techniques and thus make an impression on consumers.

Taste:- Sometimes ads are offensive, tasteless, irritating, boring and so on. a) Sources of distaste b) Sexual Appeals c) Shock advertising

Some examples of the Advertisements with social aspects: Grow-more-trees advertisements Drink milk Eat healthy food, eat eggs Mothers milk is best for the baby Say no to drugs every time Get your child vaccinations in times

ALL ADVERTISING IS INHERENTLY UNETHICAL. THATS HOW YOU SELL THINGS.

1.

The Young Persons Act, 1956.

2. The Indecent Representation Of Women Act, 1986. 3. The Emblems and Names Act, 1950. 4. The Prevention Of Insults to the National Honor Act, 1971. 5. The Infant Milk Substitutes, feeding bottles and infant foods act, 1992. 6. The Indian Copyright Act,1957. 7. Trade Marks Act, 1999. 8. The MRTP Act, 1984. 9. The consumer protection act, 1986.

ASCI(advertising standards council of India) 1. advertisements must be truthful and honest. All objective information, claims and comparisons should be capable of substantiation. 2. advertisers cannot mislead consumers by implications, omissions, ambiguity or exaggeration. 3. advertisements shall not abuse the trust of consumers or exploit their lack of experience or knowledge.

4. advertisements directed to minors should not cause their physical, mental or moral harm or exploit their vulnerability. 5. advertisements shall not, without justifiable reason, show or refer to dangerous practices, manifest a disregard for safety, or encourage negligence. 6. advertisements containing comparisons with competitors, including those where a competitor is named, are permissible in the interests of vigorous competition and public enlightenment.

Comparative advertising: advertisements which are used to promote their product at the expense of another in terms of price, quality, features, performance etc.

It helps the consumers in making decisions as they get classified information about a particular product

Surrogate advertising : it means substituting the brand image and advertising of one product to promote another product of the same brand.

for ex: kingfisher promote its packaged drinking water and Manik chand chai to keep the alcohol and tobacco brand names going.

2. puffery vs lies. 3. advertising to children. 4. stereotyping. 5. subliminal advertising.

It must be said that without advertising we would have a far different nation, and one that would be much the poorer-not merely in material commodities, but in the life of the spirit.