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Tourism in UAE

Table + of Contents
Introduction

Overview

Attractions SOWT Analysis

Strengths Weaknesses

Opportunities
'A nation without a past is a nation without a present or future
The late

Threats Outcomes Numbers / Facts Conclusion

Sheikh Zayed bin Sultan Al Nahyan

Introduction
Overview

The Mina (Port) completed in 1972.

Rashid

was

By 1979, the Jebel Ali Port was completed. The Jebel Ali Free Zone followed in 1985. In 1985, Emirates Airline was conceived with backing from Dubai government, whose provided two of the airline's first aircraft, used Boeing 727, apart from $10 million as start-up capital.

Introduction
Overview

In 2002, Dubai began creating a world-class financial centre as part of its diversification into service industries. In 2003, Etihad Airways was established as the flag carrier of the United Arab Emirates. In 2004, the Abu Dhabi Tourism Authority (ADTA) commissioned the Tourism Development and Investment Company (TDIC) to develop.

+ Introduction
Attractions
Leisure

& Hospitality

Burj Khalifa Burj Al Arab Qasr Al Emarat Beach Resorts

Heritage

& Culture

Traditional & Gold Souqs Sh. Saeed Al Maktoum House Al Ahmadiya School Heritage and Diving Village

+ Introduction
Attractions
Events,

Shopping & Festivals

World Class shopping Malls Leading Fashion Brands

Wild

Life

Sir Bani Yas

Bu Tinanh Al Ain Zoo

+ Introduction
Attractions
Entertainments

& Theme Park

Wild Wadi Water Theme Park Iceland Water park Ski Dubai Ferrari World.

Cirque du Soleil

Introduction
Attractions

Sports & Adventures

Abu Dhabi Formula 1 The Dubai World Cup Desert Safaris Helicopter tours Big Bus Tours

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

+ Strengths

UAE acquired many strong worldwide brands. UAE provides variety of high quality products and services. Strong Financial Position. Attractive location. Healthy & Clean environment. Strength
Weaknesses

Opportunities

Threats

+ Strengths

High potential for future growth. Rising revenues and profits. Usage of advanced technology. High quality of life style, hospitality & Accommodations.
Strength Weakneses

Opportunities

Threats

+ Strengths

Varied cultures and languages.

Activities. Reputation as a leading tourism destination in Gulf region.
Strength Weaknesses

Opportunities

Threats

+ Weaknesses

Concentration of tourism in only two emirates (Dubai & Abu Dhabi). Tourism Reliance on shopping.

Strengths

Weakness

Weather condition.

Opportunities

Threats

+ Opportunities

Strengths

Weaknesses

Cultural projects plans will help to intact and shearing different Opportunity culture between the global. Solidify the UAEs position as a major tourism destination. Enhance tourism sector can make attractive destination to expand business Employment and Job opportunities.

Threats

+ Opportunities

Strength

Weakness

Conduct joint-venture agreements with reputable developers. Opportunity Partnerships with some of the worlds leading culture, leisure and hospitality brands.

Threats

Host major events can increase the number of visitors /customers.

Situated in the center of a large young population mass

+ Opportunities

Strength

Weakness

At the heart of the fastest growing economic region

Opportunity

Threats

The most attractive destination in the region for talent

Excess supply of real estate (residential and commercial) that can be used as an enabler for achieving goals Increasing capacity by better utilizing existing infrastructure

+ Threats
Strength Weakness

Opportunity

Threats

Development of tourism sector in other neighbor countries Increase social problems, crimes and diseases Instability of political situation in the region The affect of oil price and international crisis

Outcomes
UAE is ranked fourth out of the eleven countries benchmarked

Performance

improvement consultancy PwCs UK Macro Unit performed a longer term econometric assessment of factors related to economic success.
identified the key factors of national economic success and selected the ten countries against which to be benchmarked, a composite index* using those key factors was compiled.

Having

* The index scores were rebased, with the highest-ranking country Singapore attaining a score of 100

Outcomes UAE is ranked fourth out of the eleven countries benchmarked

PwCs UK Macro Unit performed a longer term econometric assessment of factors related to economic success. Having identified the key factors of national economic success and selected the ten countries against which to be benchmarked, a composite index* using those key factors was compiled.

UAE is ranked fourth out of the eleven countries benchmarked

Norway: 67

Russia: 46 Canada: 64

China: 68 UAE: 70

South Korea: 68 Hong Kong: 93 Malaysia: 77

KSA: 62
High score Medium score Low score Not benchmarked

Singapore: 100 Brazil: 36 Australia: 60

* The index scores were rebased, with the highest-ranking country Singapore attaining a score of 100

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Outcomes
UAE is considered to be the most attractive hub for the best and brightest minds in the Middle East and the rest of the world talent pool of diverse, cost competitive and skilled labor

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Outcomes

Key relative strengths

Extensive air travel market Low country risk premium Good size stock markets

Outcomes
Emirates Vision is to evolve from a resource-based economy to a knowledge-based one and boost the non-oil share of the economy to more than 60% of GDP by 2030. This can be accomplished by Diversification in other Sectors

Expand Tourism

Increase No. Visitors

Expand Infrastructure Hotels, Parks, Beaches & transportation Growth in UAE Economy

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Outcomes
Numbers / Facts

1. UAE ranked first in the Middle East among countries with most advanced travel and tourism sectors

2. ADNEC is the worlds most modern, and the Gulfs largest, exhibition center that welcomes up to 1.5million visitors a year 3. The UAE accounts for roughly 16% of Middle Eastern travel and tourism demand

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Outcomes
Numbers / Facts
4. Average growth of the sector's contribution to the GDP in UAE, will be more than 8.1 percent annually during the period from 2011 to 2020

5. The tourism industry in UAE has earned a Dhs 97billion revenue last year, and is expected to touch Dhs 170 billion by 2016.
6. The tourism industry is reported to have employed 294,000 individuals in UAE during 2006, and by the year 2016, this figure is expected to touch 376,000

ge n

Gulf's hospitality industry is registering double-digit growth.

Conclusion

The continuing development of tourism infrastructure in UAE has enhanced the country's ranking and position, especially in the structure of the air transport sector.

Conclusion

Abu Dhabi, Dubai and Sharjah accounted for 93 percent of the total contribution of tourism sector in the country's GDP.

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Conclusion

Tourism is one of the most remarkable sectors that influence the UAE economy.
The significance of the UAE's tourism sector in the region reflected in the number of arrivals visiting Dubai and Abu Dhabi. UAE developed a new kind conferences, regional and exhibitions. tourism like international

References

Abu Dhabi Tourism Authority .1 Department of Economic Development Dubai .2 Department of Tourism and Commerce Marketing Dubai .3 United Arab Emirates Travel Guide asiarooms.com .4 Dubai Events and Promotions .5 Dubai Economic Outlook 2011 .6 Dubai and the World March 2011 .7