Dabour - Celebrate the life

1. 2. 3. 4.

PRESENTED BY:Priyanka Salunkhe - 11. Vipul Kode - 22 Swapnil Patkar 21 Sameer Shaikh - 13.

5. Suraj Shirkande 19

WELCOME TO DABOUR

About Dabur

It started in 1884 by S.K.Burman. Dabour India Pvt Ltd. 4th Largest Company in India. Turnover of Rs. 2834.11 Crore. The consumer segments of health care, personal care, home care and food products. Its master brands include Dabur for natural health care,Vatika for personal care, Hajmola for digestives and Real for fruit beverages.

VISION AND MISSION

Vision: Dedicated to health and well being every household Mission: Transfrom an ayurvedic company FMCG product based on herbal platform one that would embody all the characteristic of FMCG company.

VATIKA SHAMPOO

Vatika in Hindi means garden. The brand attempts to live up to the promises beauty and nature. Vatika products contain natural ingredients. The shampoo industry in india is about Rs 20 billion. Vatika shampoo industry in India is Rs 1.3 billion business.

Types of Shampoo

Vatika Smooth and shine shampoo

Vatika black and shine shampoo

Vatika antidandruff shampoo

Anti Dandruff

Its remove dandruff without being voilance on hair. Hair fall control and smooth and shine.

100% anti dandruff & prevent recurance.

Tag line: Dandruff Free Mazboot Baal , Lemon Power Ke Sath.

Black and Shine

Use of black oil and amla to maintain black colour of hair and shine Its does not have harmfull chemicals. Tag line:kaale chamakdarbaal, amla poshan ke saath

Smooth and Shine

Gentle & caring touch of nature. Perfect balance of natural ingredients like:heena,green almonds,shikakai. Turn your hair from dull and lifeless hair to smooth and silky.

Tag line:zyada mahboot zyada khubsoorat baal henna cream conditioning ke saath

MATERIAL

BOTTLES: HDPE High Density Polyethylene

HDPE has high rigidity and tensile strength. Stiffness is good. It is translucent to opaque.

Vatika shampoo Sachet

Package type-Flexible sachet. It is four side seal.

Material used Laminate (BOPP)

Sealing is done by Heat sealed Printing is done by Gravure printing

Dispensing system
Flip TOP

Nozzal Or Pump

Graphics

On the top of cap emboosing is done. Different colour are used. Colour-4 Flexographics.

LOGO

Leaves. Twin Colour.

Board Trunk.
Multiple Branches.

Recyclability
Recyclability is process material into a new product to prevent wastage of potential useful material, reduce air and water pollution. The most-often recycled plastic. Its save 70% in Energy Saving.

BRAND AMBASSADOR
Genelia

Dsouza

COST OF PRODUCT
PRODUCT TYPE Smooth and shine VOLUME (in ml) 400 PRICE in Rs. 165

100
200 50 7 Black and Shine 400 200 100 50 7 Anti Drandruff 400 200 100 50 7

54
99 24 1 165 99 54 24 1 165 100 55 25 1

Market Share
Sales
HUL P&G Calvin care Others Dabur Lorel

6% 8%

3%

11%

47%

25%

Bulk packaging

Usually used Corrugated fiber boxes RSC and CSC. It made up of Kraft paper. 5ply & 7 ply CFB is used.

LEGAL METROLOGY
Rule4- Regulation for pre-packaging and sale etc. of commodities in package form.

LEGAL METROLOGY
Rule 6-Declaration to be made on every package Name and address of the manufacturer & importer Generic name

LEGAL METROLOGY

Rule 7-Principle display panel

LEGAL METROLOGY
Rule 7-Principle display panel

Rule 8- Declaration where to appear Net weight area

Rule Rule

9-Manner in which declaration shall be made.

12-Manner in which declaration of quantity shall be Expressed.

Rule

13-Statement of units of weight, measure or number.

THANK YOU.