E-COMMERCE

Click to edit Master subtitle style BY: SHILPA KAPOOR MFM II

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INTRODUCTION
Use of electronic networked computer-based technology to: o Bring new products, services, or ideas to market o Support and enhance business operations Most e-commerce transactions take place among businesses. Now recognized as a prime revenue source

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DEFINING E-COMMERCE
Electronic commerce refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Electronic commerce draws on such technologies as electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions.

Enables new ways of creating, delivering and capturing value to customers Superior information Convenience

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TYPES OF E-COMMERCE
v v v v v v

Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Consumer (C2C) Business-to-Government (B2G) Consumer-to-Business (C2B) M-Commerce

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CONSUMER ORIENTED E-COMMERCE APPLICATIONS

The wide range of applications for the consumer marketplace can be broadly classified into Entertainment: Movies on demand, Video cataloguing, interactive ads, multi-user games, on-line discussions Financial services and information: Home banking, financial services, financial news Essential services: Home shopping, electronic catalogs, telemedicine, remote diagnostics Educational and training: Interactive education, video conferencing, on-line 5/27/12

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1 Consumer finds

something she wants to buy at a shop on the Net Shop

Verification and remittance of actual funds

Consumer sends on enciphered request for payment to her bank

The electronic bank sends back a secure packet of e-cash

Consumers Bank

Consumer Public Key

Merchant Server

Consumer sends the 4 e-cash to 5/27/12 the shop

The shop 5 sends the packet of cash to its bank

Shop

Merchant

ADVANTAGES OF ECOMMERCE

Open for Business 24*7 Helps Create New Relationship Opportunities Increases Brand or Product Awareness Customer Reach Potential to Increase Company Profits Potential to Decrease Some Costs Information Sharing, Convenience, And Control Provide Comparison Shopping

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