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Introduction to Poultry Farming.

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Amalina & Mugilan

Sustainable Development of Poultry

1.

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Poultry sector is the biggest component of livestock industry in Malaysia Supplying about 81 % of the total meat and almost 111% egg demand by the domestic market Consumed by all races and no hindrance against religion

2.

3.

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4. 5.

Provide job opportunities and source of income Poultry industry is an important food producer of livestock based More advance than other livestock sector

6.

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7. 8.

Dependent heavily on imported input resources

Contribute to foreign exchange - export of chicken meat, eggs and duck meat Generate supporting economic activities : feed-mills, hatcheries, processing plants, farm consultation, etc.

9.

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Objecives of Study and Importance of Poultry to the Economic Development

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Poultry is the largest component of the animal sector in Malaysia The industry supplies domestic demand and also exports, mainly to Singapore, Brunei DS, Hong Kong and Japan

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Evolved from small back-yard operations into relatively modern, large-scale commercial operations. Factors:

High-quality poultry breeds efficient integrated veterinary and enforcement

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Highly

production systems
Competent

services
Regulation

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Principle source of meat protein (cheap) because no dietary prohibitions among local culture and religious norms. Per capita consumption poultry products (among the highest in the world):
32kg. 19kg.

for chicken meat of eggs (330 pieces)

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STILL.
Malaysia poultry industry does not yet achieved the quality standards that has been set by the importing countries due to the weaknesses and lack of its:

Biosecurity level control- Newcastle Disease Health Mark (VHM)- HACCP

Diseases

Veterinary

Industry Status
Types of No. of Operation Companies Grand Parent Broiler Parent Layer Parent Comm. Broiler Comm. Layer 3 26 6
Individual/ Contract Individual/ Contract

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No. of Farms 3 70 18 +/- 2000 +/- 340

Population (m) 0.130

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4.5 0.475 471 30.8

Millions

COMMERCIAL BROILER PRODUCTION

600 500 400 300 200 100 0 2001 2002 2003 2004 2005 2006 2007 437 3 9 7 .9 4 0 9 .5 4 2 0 .1 3 8 2 .5 4 2 7 .2 522
#

B r o ile r P r o d u c t i

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# projected

Value: RM4.2 billion (farm-gate) Source : DVS

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COMMERCIAL EGGS PRODUCTION

#

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# projected

Value: RM1.6 billion (farm-gate) Source : DVS

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DAILY OUTPUT

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1.2 Million chickens (10 % Exported)

- 70% of broilers go through wet markets

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Million table eggs (12 % Exported)

- >99% of table eggs reach customers as fresh in-shell eggs

*Singapore is a captive market

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Production Performance (2007)

Parameters Broiler
DOC (m) Broiler/eggs (m) Parent Stock Companies PS Standing population Breeds DOC price (ex-farm) Broiler/egg price (ex-farm) COP (RM/kg) Export live broiler/egg (m) 503.20 471.56 26 5.2 m. Cobb, Ross 1.00-1.70 3.02-4.00 3.83-4.58 30.2

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Layer

31.51 (pullets) 7.773 b 6 446,280 Hisex, Lohmann 1.50 1.60 22.6 sen 27 sen 930.9
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No Matter How Valuable the Production is. The Challenges is still there!!!! 1515

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Issues & challenges

Free World Trade and Global Sourcing (Unknown impact of Tarrification / AFTA)

Opens up the country to the dangers of importing products of below standards

Fierce Market Competition

Any

slack in demand or over supply will lead to producers selling below cost.

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Consumer Power and Choice

Consumers

are more educated and their expectations are higher; Halal products

Food

poisoning and product shelf-life become challenges to producers and retailers.

Fast Food/Catering Expansion

The

present work culture coupled with the growth of suburban, establishment of shopping

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Growth of Hyper/Super-marketing

Fast growing chains because of their comfortable environment, comprehensiveness and convenience.

New Technology
Application

of advanced technology in detecting very low levels of chemical and drug residues in poultry products

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Traceability
Due

to consumer awareness, product identification and traceability are therefore important in (Quality Assurance) QA programs

Food Scares
Disease

outbreaks, sensational statements by politicians or media cause consumers to stay away from the food products for a damaging period of time.

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Imports and Smuggling affect supply/demand balance

Why?
a. Difficulty to get source locally in quantity and at reasonable price b. Deterring market for local producers c. Difficulty to stop smuggling

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Suitable and strategic production areas are becoming limited Development encroaching the existing production areas. Permanent Poultry Production Area? Justify/future land use, check with the local authorities Regular conflict with Land and Local

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The Disease - A Global Challenge to Agriculture and Public Health - The Impact of the Disease and of its Control - Much is not Known of the Disease and its Origins

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Production Cost - increase due to Feed Cost 70% of the production cost is on poultry feed. Competition for feed resources with global energy demands (bio-fuel production) Most of the feed raw ingredients are

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Implication for sustainability on poultry

Close house

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Cost of production increases. cost. usage of electricity in close house increases is a long term project. is less if it is done as a short term project.

High

Poultry Income

Effective Microbes
Effectiveness

used.

of EM fully rely on the way it is

EM

consists of microorganism and ensuring the survival of these microorganism is essential.

BROILERS CLOSED HOUSE SYSTEM

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LAYERS CLOSED HOUSE SYSTEM

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Pollution of reserved river water.

Sewage can cause water pollution. farms in Malaysia is usually nearby housing area and this prevents an effective draining systems for the farm. waste products which are not managed properly can eventually cause water pollution.

Poultry

The

Improvement of strategies in poultry

INTERVENTION PAST
Shed near housing area Unorganized farm Opened-house Pollution Ease in disease outbreak Heat stress Integrated Value-added farming -Bersepadu products Land & utility investment Farm Infrastructure Automations Disease free status information M arket

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FUTURE
Zoning & Environment friendly Closed-house Cost effectiveness Improved productivity Increased production Quality & safe products

Tech. Advisory GAHP (Good Animal Husbandry Practic)

INPUT

Processing plant Expert advice

Strategies Towards Sustainable Development

To establish production and processing facilities
Ensure

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poultry products are safe and wholesome, and competitive

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Strategies Towards Sustainable Development To establish Quality Assurance programs

Dynamic, continuous improvement to meet the changing demands of the consumer and industry

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Strategies Towards Sustainable Development

To expand the practice of product specification, identification and traceability To conduct more risk management
To To

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assess the validity of current QA provide a basis for future improvements

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Strategies Towards Sustainable Development

To create more trading partnerships and alliances for better coordination and effective action plans.

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Futur e Trend s
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Future Directions of Poultry

Poultry farming and processing are in harmony with the environment Production efficiency is at par with the world standards

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ECONOMICS OF THE BIRD - NEED TO GENERATE REVENUE FROM ALL PARTS OF THE BIRD
Feath ers Head s Breast

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Wings

Bone-in Leg DIFFICULT UNLESS IN USA ALL ARE SOLD AT REASONABLE PRICE, otherwise POOR PROFIT

DIFFIC ULT IN ASIA Feet

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Future Directions of Poultry

Consumers are fully confident with local products which are free from residues and contaminants Our poultry products achieve the standards accepted by importing countries

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We needs good leaders with good players..

Otherwise this will happen!

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Ive got

it too, Nik a strange feeling like wev e just been going in circles.
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Conclusion
Diligent and commitment from all the parties concerned are essential to further help the poultry industry move towards achieving the target envision of a country

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