Professional Documents
Culture Documents
WHAT IS COMMUNICATION ?
Exchange of Information A B
A, B may be individuals or groups There could be verbal, or written communication Verbal communication may include spoken words with gestures, emphasis on some word or body language Written communication textual or written words, graphic or diagrammatic Emphasis in written communication highlighting underlining
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Exchange of Information
A B
Student
UTILITY OF COMMUNICATION IN INDUSTRY Flow of communication from top to bottom Daily reports from bottom to top Communication with new and existing customers
Top Top
President
Manager Bottom
Manager
Manager Bottom
Communication with government, funding agencies and stakeholders (closely related people)
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1
2 3
Yes Yes
No
Yes
4
5 6
Giving an interview
Writing an article for the college Yes magazine Requesting leave from work Yes
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