Professional Documents
Culture Documents
Group members:
1: Sarhan Waheed 2: Fouad Yousuf 3: Umar Khalil 4: Waseem Abbas 5: Zeeshan Khurshid 6: Shan e Mustafa
Location
Our proposed location for our farm is Kot Radha.
Buy eggs and hatch chicks. Requires the least capital initially, provided eggs can be obtained at reasonable cost. However, production is at 2 years away.
Buy chicks (8 weeks or older). Reduces problems involved in hatching and early brooding but will, of course, be more expensive than eggs. Again, production is at least 18 months away.
Buy proven breeders. The expensive route, but enables the producer to begin production immediately.
Products
Meat: Delicious,Free of cholesterol and fats. Leather:Finest Leather used in boots,purses etc. Feather: Used in ladies hats, dresses and
cleaning electronic items. Oil: used in pharmaceutical Industry Eggs: Largest egg 1 ostrich egg = 24 omlets Sold in market as showpieces.
Competitors
Beef
Mutton
Chicken
Fish
Comparison
Particulars Beef Cattle Ostrich
1
10 months 120Kg
30
10 months 1350 Kg
No of Hides
Cost of Feed Per Day Breeding years
1
Rs.40-60 10-11
30
Rs.25 40-45
Rs. 400
Rs.600 (current)
Strength
Weaknesses
! Potential for excellent product ! Lack of consumer awareness of ostrich quality across a range of products meat and leather ! Almost niche Market in Pakistan ! Highest immunity level in birds ! Environment friendly farming ! Lack of ostrich farming knowledge ! Lack of scientific research ! Low confidence level of investors
Opportunities
! Large scale Market size ! Attractive investment opportunity for investors ! Established leather processing and manufacturing market in Pakistan ! Low feed cost per ostrich ! Low labor cost
Threats
! Mortality in chicks (during first three months) ! Lack of professionalism ! Risk of supply exceeding demand if markets not developed
Target Market
Pakistani Market:
Ostrich meat was highly appreciated by Pakistani Consumers in all surveys. Many restaurants, modern retail and hyper markets are willing to pay premium prices for regular supply of Ostrich meat. Numerous leather and pharmaceutical industries in Pakistan are interested in buying Ostrich Oil, leather and feathers.
Export Market:
There is a great demand of ostrich meat and leather in Iran, UAE, Central Asia, Far East and Korea. To meet this demand, these countries are looking for exporters from neighborhood countries that could provide a sustainable supply.
Website
Electronic Media
Seminars Magazines
Leaflets