TELEVISION VIEWING BEHAVIOUR

AMONG KIDS

Presented By:Amitpal singh narang

Presented To:Ashima kalia

Title

Introduction Review Of Literature Need, Scope & Objectives Of The Study Research Methodology Data Analysis & Interpretation Findings Of The Study Conclusion & Recommendation

Television has become a very important part of our lives, not only for adults but also kids. In India especially kids have diverse television viewing behaviour. This has both positive and negative impact on kid's development

TELEVISION ???????????

Programmes Viewed By Kids

IMPACT OF TELEVISION

Effects On The Brain

Effects On Health

Effects On Learning

Habits

Effects On Eating Habits

REVIEW OF LITERATURE
Authors Name Year Findings

Owens et al

1999

The most of the television-viewing practices were associated with at least one type of sleep disturbance. Examined the complex relationship between parents and the control they ascribe to their kids television viewing. The most of the television-viewing were significantly associated with overweight.

Cardoza

2002

Kuriyan et al

2007

CONT..
Authors Name Year Findings

Speroni

2007

The after-school programs can be implemented by school nurses to facilitate healthy lifestyle choices in the kids. Eating while watching television poses a risk for poor nutrition and excess body weight.

Liang

2009

NEED AND SCOPE

NEED
The need of the study was to fill the gap between what has already been researched by the previous works and what the objectives of this study was to find the impact of television on the behaviour of kids. This in turn enables us to know about the television viewing behaviour among kids.

SCOPE

OBJECTIVES

OBJECTIVES
To find out the time duration which Indian kids spend in watching TV daily. To find out the preference of Indian kids regarding watching TV alone or with family members.

To find out the preferences of Indian kids regarding various TV channels. To find out the reasons that why Indian kids prefer a particular TV channel. To find out the influence of media violence on Indian kids. To evaluate the effect of watching television on the health and studies of Indian kids To find out the impact of unethical things displayed on television on behaviour of Indian kids.

To find out the strategies for managing television viewing behaviour among Indian kids.

Research methodology

Research Methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done systematically. Research may be defined as the manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that Knowledge aids in the construction of theory or in the practice of an art. Thus it is an original contribution to the existing stock of knowledge of making for its advancement

RESEARCH DESIGN The research design for the current research was Exploratory, Descriptive, Qualitative.

TOOLS OF ANALYSIS Various Statistical Tools like Tables, Pie Charts were used.

SAMPLING DESIGN Theoretical universe Accessible universe Target Population Sample Size: 50 Sampling Techniques : Convenience sampling

DATA SOURCES Secondary sources Websites Primary sources Surveys through questionnaire.

DATA ANALYSIS AND FINDINGS

The data has been processed and analyzed by tabulation Interpretation so that findings can be communicated and can be easily understood. The findings are presented in the best possible way. Tables and graphs has been used for illustration of principle findings of the research.

Awareness About Television Programmes To KIDS

Awareness

0%

Yes No

100%

Time Duration Indian Kids Spend In Watching TV Daily

Time Duration

16% 22%

16% 46%

Less than 2 hours 2-3 hours 3-4 hours

More than 4 hours

Mode Of Watching TV Of Indian Kids

Modes

24% With family members Alone 76%

Rank Of TV Programmes
TV Programmes Rank 1 Rank 2 Rank 3 Weighted average score Rank

Cartoon program Talent Hunt shows

33

76

10

17

23

113

Quiz contest

25

18

111

Rank Of TV Channels
TV Channels Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Weighted average score Pogo 9 21 16 2 2 117 2 Rank

Cartoon Network

31

89

Disney
Hungama Nick

3
6 1

12
5 5

8
11 9

17
13 14

10
15 21

167
176 204

3
4 5

Rank Factors Responsible For Preference By Indian Kids

Factors Rank 1 Rank 2 Rank 3 Rank 4 Weighted average score Enjoyable 24 16 6 4 90 1 Rank

Interesting

11

22

10

131

Knowledgeable Motivator

10 5

23 4

10 12

7 29

114 165

2 4

Rank Factors On The Scale Of Influence Of Media Violence On Kids

Influence Of Media Rank 1 Rank 2 Rank 3 Rank 4 Weighted average score
Aggressive attitude & 21 16 9 4 96 1

Rank

behaviour
Violence as an accepted way of life Fear of being victimized 9 6 7 28 154 4 10 4 31 5 131 3

by violence
Becoming desensitized to real world violence 10 24 3 13 119 2

Effect On Health
Effect on Health

0%

Yes

100%

No

Effect On The Studies

Effect on studies

0%

Yes

100%

No

Rate the effect of TV programmes on health and study of Indian kids on the scale of agreement
Factors Strongly agreed(5) .Enhance brain capacity 35 10 3 2 Agreed (4) Neutral (3) Dis-agreed (2) Strongly disagreed (1) 1 229 Submitted score

Reduce eye sight

32

15

74

Improve reading
skills Enhance creativity and innovative

25

15

206

22

15

199

thinking
Improve learning habits .Lowers academic performance 18 25 1 5 1 96 28 13 1 3 5 206

Impact Of Unethical Things Displayed On Television

Impact of unethical things

18%
42%

Loss of concentration towards studies.

Vulgarness Change in their values and ethics

30% 10%

Change in their personality

Rank Strategies On The Scale Of Preference For Managing TV At Home

Strategies Rank Rank Rank Weighted Rank

average
score

Limit the amount of time that kids spend watching TV Developing good TV viewing habits Record special shows for later viewing

33

12

72

10

31

99

36

129

Findings

All the respondents were aware of the Indian kids television programmes. Most of the kids spend 2-3 hours daily to watch television. Most of the kids preferred to watch television with their family members. Study found that most of the kids preferred to watch cartoons and their most favorite channel was cartoon network. Study found that the enjoyable was the most important factor than could be responsible for watched television by Indian kids. It has been noticed that the media influenced the behaviour and attitude of the Indian kids. All the respondents believed that watching television effects the health and study of Indian kids. Study found that the unethical things displayed on the television becomes the cause of the loss of concentrations of Indian kids towards their study. Most of the respondents believed that the time limit should be there for the Indian kids to watch television.

RECOMMENDATIONS

Educating parents and kids about the effects of television.

Reduce the time to watching TV.

Emphasis on other activities such as sports, hobbies and playing outside. Kids model their behaviour on that of their parentsso parents should take a hard look at their own viewing habits.

Restrict the kids from watching violent shows. Encourage kids to watch a variety of programs Use the mute button. Work on developing good TV viewing habits among the kids