Analytics: Application Developer (Siebel 7.

7)

Module 15: Siebel Analytics Applications Overview

Module Objectives
After completing this module you will be able to:
Describe prebuilt Siebel Analytics Applications Describe the role of the prebuilt Siebel Analytics Repository Describe role-based analytics

Why you need to know:

Provides an understanding of how Siebel Analytics is integrated with Siebel eBusiness Applications

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Siebel Analytics Applications

Provides all that the standalone application does, plus applications for common industry analytical processing such as Service Analytics, Sales Analytics, Pharma Analytics, and so on
A prebuilt database (Siebel Relationship Management Warehouse) designed for analytical processing with prebuilt routines to extract, load, and transform data from the Siebel eBusiness application (transactional) database Prebuilt repositories that are configured to work with the SRMW Prebuilt role-based Dashboards to support the needs of line managers to chief executive officers Prebuilt screens, views, and applets to support accessing the supplied Dashboards through a Siebel application

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Siebel Relationship Management Warehouse

Prebuilt database in star schema format Uses Siebel Analytics tools to design, manage, and run routines to extract, transform, and load (ETL) data from the Siebel eBusiness Applications (transactional) database and external databases
Data is loaded into prebuilt star schemas from tables in the Siebel transactional database W_GEO_D W_TERR_D W_INDUSTRY_D W_REV_F W_OFFER_D W_POSITION_D

W_PRODUCT_D

W_OPTY_D
W_PERSON_D
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W_ORG_D
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Loading the Data Warehouse

Prebuilt batch processes are used to extract, transform, and load data into the Siebel Relationship Management Warehouse (SRMW)
Extract data from the Siebel system Transform data into optimized formatnumeric aggregations Load data into the SRMW

Can be full or refresh loads

Data Warehouse
Focuses on a subset of corporate data Optimized to quickly retrieve only needed data

Siebel DB
Is the focus of the Data Warehouse course

Siebel RMW

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Prebuilt Siebel Analytics Repository

Has subject-specific business models that map to the SRMW and Siebel operational (OLTP) database

All applications are modeled in the repository

Module 15: Siebel Analytics Applications Overview

Predefined repository eliminates the need to build it from scratch

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Prebuilt Siebel Analytics Repository: Data Sources

Business models map to prebuilt data sources

Can map to more than one database

Pharma business model maps to Pharma Data Warehouse

Universal Queuing (UQ) business models map to UQ Siebel OLTP

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Prebuilt Siebel Analytics Repository: Business Models

Prebuilt business models map to prebuilt subject areas

Prebuilt Pharma business model

Prebuilt Pharma subject areas

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Prebuilt Siebel Analytics Repository: Subject Areas

Prebuilt repository subject areas are exposed in Siebel Answers based on users security privileges

Prebuilt Pharma subject areas

Prebuilt Pharma subject areas

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Prebuilt Siebel Analytics Repository: Subject Areas Continued

Repository subject areas correspond to prebuilt Intelligence Dashboards

Note: Not all subject areas are designed for end users; some are designed for administrators
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Example Siebel Analytics Application

Dashboards are available through Siebel applications like Call Center, Sales, or Service
Accessed from Siebel eBusiness Applications

Product Analytics Dashboard

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Siebel Sales Analytics

Enables organizations to analyze sales pipelines and evaluate the performance of the entire sales team

Dashboard

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Siebel Service Analytics

Enables organizations to identify service request trends and improve service team performance based on key performance indicators

Dashboard

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Role-Based Analytics

Prebuilt Dashboards are role-based

Users Siebel application login or position determines the data visible Users Siebel role in organization determines the type of analytics applications available
Employee asks... Which of my accounts has the highest order revenue?

Manager asks...

Which of my teams accounts have the highest order revenue? Which accounts have the highest order revenue for the business?
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Executive asks

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Role-Based Analytics Continued

Data and views available are controlled by the Siebel security model (discussed in a earlier module)

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Siebel Applications Analytics Architecture

The same architecture as the standalone application, except for prebuilt content in Siebel OLTP and Siebel RMW
Browser Web Server

Leverages security on Siebel side

SWSE

Siebel Analytics Web

Same architecture on Analytics side

Siebel Repository

Siebel Enterprise Server

Siebel Analytics Scheduler

Siebel Analytics Server

Analytics Repository

Siebel eBusiness data such as accounts, contacts, opportunities, and so on

Siebel OLTP

Siebel RMW
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Module 15: Siebel Analytics Applications Overview

Siebel Applications Analytics Architecture Continued

Same components used by Siebel Analytics Server

Siebel Analytics Server

NQSConfig.ini
.rpd

Cache

NQServer.log

DBFeatures.ini
Siebel Analytics Administration Tool

NQQuery.log

Key difference is the large Siebel Analytics repository; starting the Analytics Server takes longer because of its size

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Configuring Analytics Applications

After installation, you must configure the Siebel Analytics repository and initialize the Siebel operational application
Configure the Analytics repository using the Siebel Analytics Administration Tool

Change the database connection type for the data sources relevant to your analytics operational applications Change the default data source names (DSN) and DSN user name to conform with your DSNs and DSN user name Change the table owner to match the owner of your database environment for:
Siebel OLTP database Siebel Data Warehouse

Change the operational application host name to the host name of the machine that runs Siebel Analytics Web

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Summary
This module showed you how to:
Describe prebuilt Siebel Analytics Applications Describe the role of the prebuilt Siebel Analytics Repository Describe role-based analytics

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Lab

In the lab you will:

Configure Siebel Analytics application Explore prebuilt Siebel Intelligence Dashboards Explore Siebel Answers prebuilt subject areas

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