PUBLIC RELATION AND ADVERTISING

Group-08 & Group-06

Kanica Bali Nupur Nityasruta Bhanja Mrinal Kanti Ghosh Ranjeet Majumdar

Moumita Patnaik Chitra Patnaik Vishal Gupta Sushil Purohit Deepak Thakur Samrat Adhikari Kishore Kumar Sao

Girija Shankar Pati

Kumar Mohanish Mandeep Singh

Definitions of Public Relations and Publicity

Public relations include all the activities that a hospitality and travel organization uses to maintain or improve its relationship with other organizations and individuals. Publicity is a public relations technique, which involves non-paid communication of information about an organization's services.

IMPORTANCE OF PUBLIC RELATION

The skills and techniques helps to create and develop mutual understanding. Educate persuade and inform through effective communication to various sections of the public.

Public Relations and Publicity Techniques

1. Continuous public relations activities:
a. Local community involvement b. Newsletters, newspapers, and company magazines c. Employee relations d. Media relations

Public Relations and Publicity Techniques

2. Pre-planned, short-term activities: a. News or press releases b. News or press conferences c. Ceremonies and events d. Feature stories e. Marketing research

Public Relations and Publicity Techniques

3. Unpredictable, short-term activities:
a. Handling negative publicity b. Media interviews

Functions of Public Relations

Press Relations Product Publicity Corporate Communication Employee and Investor Relations

Crisis Management

Chapter 15 Version 6e

How to Build Good Public Relation

Making an effective use of the press. Taking care of the employees morale. Having media specialist. Encouraging upward communication.

Advertising
The word advertising originates from a Latin word advertire which means to turn to. It is perhaps the most visible of all the elements in the promotion mix and is therefore subject to much criticism from consumer goods.

Importance of Advertising
To achieve societal oriented objectives.
Performs an informative and educative task. Creates awareness about the product.

Scope of Advertising
1.Product related Advertising.
2.Institutional Advertising. 3.Public Service Advertising.

Classification of Advertising
Target Audience
Geographic Area Medium

Consumer advertising: Aimed at people who buy the product for their own or someone elses personal use. Business advertising: Aimed at people who buy or specify goods and services for use in business:
Industrial Trade Professional Agricultural (farm)

Classification of Advertising
Target Audience

Geographic Area

Medium

Local (retail) advertising: Advertising by businesses whose customers come from only one city or local trading area. Regional advertising: Advertising for products sold in one area or region, but not the whole country. National advertising: Advertising aimed at customers in several regions of the country. International advertising: Advertising directed at foreign markets.

Classification of Advertising
Target Audience Geographic Area Medium

Print advertising: Newspaper, magazine. Broadcast (electronic) advertising: Radio, TV. Out-of-home advertising: Outdoor, transit. Direct-mail advertising: Advertising sent through the mail.

Similarities and differences

Advertising sells products and public relations fosters good will for an organization or cause.
Mass media charge for advertising space but not for the use of press releases sent from PR firms. Advertising is regulated by the media; PR is not. Advertising messages are controlled by those who produce and distribute them; PR messages are at the mercy of journalists.