TRAVELS

TOURISM
Tourism

is the temporary, short term movement of people to destination outside the places where they normally live and work and their activities during the each destination. it includes all the purposes

WORLD TRAVEL & TOURISM COUNCIL

The

tourism industry in India is likely to generate US$ 121.4 billion of economic activity by 2015. It is estimated that India will lead in South Asia with 8.9 million arrivals by 2020 India is poised to emerge as the 2nd fastest growing (8.8%) tourism economy in the world over 2005-14 India is ranked 6th in terms of price competitiveness and 39th in terms of safety and security.

INDIAN TOURISM
Tourism

is the largest service industry in India, with a contribution of 6.23% to the GDP It provides 8.78% of the total employment in India i.e. about 41.8 million people The tourism industry in India generated about US$100 billion in 2008 It is expected to increase at a 9.4% annual growth rate

PLC

Tourism develop ed countrie s India India at present

India in 5 yrs time

CONSUMER BUYING BEHAVIOR

Family Security Availability of aid Reasonable rate Insurance Guidance Proper communication

EGO INVOLVEMENT
Tourists are highly involved in the decisions surrounding their travel experiences Access to information has made the customer an active participant thus boosting their ego Their ego and belief in their own instincts and intelligence is very important Booking over the internet after several comparisons on various websites Priding themselves on getting the best deals than other travelers

LOYALTY AND COMMITMENT

Price loyalty, in many respects, is replacing brand loyalty Consumers want to participate in the creation of product, no longer a one size fits all world They also want to turn existing brands into their own and control the transaction Consumers will go with the best deal It is cheaper to keep a customer than to get a new one thus tour operators have loyalty programs

FRIENDS & FAMILY INFLUENCE

Advice from family or friends is a huge influencer in buying decisions as they are trusted & suggestion valued The reason to consider friends advice as a strong influencer in decision-making is the fact that they may also make up the travel party Research on family decision-making as it relates to travel focuses more on how travel brings a family The tour operator must overcome any objections or previous bad perceptions that any number of friends and family members may have

NOVELTY SEEKING

New experiences is a key motivator in the reason people travel. Vacationers taking novel trips seek more advice on the destination and spend more time & money during the trip than do travelers who take more commonplace trips. Family vacations & work-related activities that have taken customers to number of destinations. Thus they find motivations in new & unique experiences.

TYPES OF TOURISM
Products Monsoon magic Rural & village tourism Medical tourism Wellness & Spa tourism Luxury tourism Adventure tourism MICE

High Involvement Business Tours World Tours Honeymoon Tours

Rational

Aspiration

Low budget tour One day trip

Neighbouring country

Lower involvement

GOVT. INITIATIVES
Active

participation and investment from private sector Special attention for infrastructure development in NE India and J & K Improvement and environmental upgradation of the protected monuments Greater focus on Rural tourism for eliminating poverty, creating employment and encouraging tribal & local crafts

 Training

of State Police to act as Tourist

Police Encourage Adventure Tourism for the new class of young tourists Give due importance to Domestic tourism connected with pilgrimages Promoting its Healthcare tourism by providing the visitors with private healthcare facilities Encourage special products like yoga, ayurveda etc

SWOT ANALYSIS
Strengths
Rich culture heritage and

Weaknesses Inadequate infrastructure to match the expectation. Restrictive Airline Policy of the Government of India.

colourful festivals.

Scenic beauty of the country draws tourists from far off places. Terrain is ideally suited for various adventure activities. Well known Indian hospitality.

Overcrowding of popular tourist centres. Inadequate marketing and information channels.

Opportunities

Threats

GOI is giving special attention to certain regions like NE India. ADB is preparing a SubRegional Plan for development of tourism in India. Potential for private sector's investment in tourism projects. Availability of high quality human resource.

Strong Competition within states of India and abroad. Terrorism is a major setback of the region. Disorganized tourism development Environmental factors also impose a threat

FUTURE OF TOURISM

US$ 3.5 trillion service sector within the global economy Double-digit growth in foreign tourist arrivals Foreign exchange earnings have shown a robust growth of 25.6% and 6.32 billion Tourism has now become a significant industry in India, contributing around 5.9 per cent of the Gross Domestic Product (GDP) and providing employment to about 41.8 million people US$ 121.4 billion of economic activity by 2015 Medical tourism with revenues from the industry estimated to grow from US$ 333 million in 200 tourism revenues are expected to surge 42% from 2007 to 2017 to US$ 2.2 billion by 2012

SERVICE DIMENSIONS IN TOURISM

Access Communicatio Reliability Responsivenes

n Competence Courtesy Credibility

s Security Tangibles Understanding the customers