Professional Documents
Culture Documents
Melonie Fullick Faculty of Education, York University Twitter: @qui_oui June 1, 2012 Canadian Communication Association
Presentation Outline
Backgrounding and context Methodological approach & data Themes & examples Why does media coverage matter?
Methodology + materials
Content analysis vs. discourse analysis Critical Discourse Analysis (CDA) News and opinion articles from Canadian sources: Globe & Mail, Macleans, National Post, Gazette
Closer reading of texts; Emphasis on relating text to (social, political, economic) context; Role of language in relations of power
Private good
Public good
The Quebec uprising is a farce [] They are nothing more than spoiled kids demanding to have their way. It is time they are ignored until they stop their whining and grow up. (G. Mason, ibid.)
The total [tuition] increase would amount to the cost of a daily grande cappuccino [] Now I get it: The kids are on another planet. (Globe & Mail, Opinion, M. Wente, May 1 2012)
Student protests, faculty pensions connect the dots (headline); ... if they stand unified, they will choke their institutions until they get a raise (Globe & Mail, March 30 2012, M. Broitman)
Want lower tuition? Ask your profs about $97,000 pensions (headline); The Occupy Movement should take note. If there was ever a symbol of the one per cent its professors (Macleans OnCampus, Feb 16 2012, J. Dehaas)