Professional Documents
Culture Documents
The Nestl way is to dominate its markets can be summarized in four points: think and plan long term decentralize stick to what you know, and adapt to local tastes
Introduction
Headquarter in Vevey, Switzerland Founded in 1867 in Switzerland by Henri Nestle Experience of 148 years in the industry Today is worlds biggest food and beverage company 328,000 employees worldwide Paul Bulcker Chief Executive Officer Nestl's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines.
MISSION Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers needs and creating solutions. Nestle contributes to your well being and enhances your quality of life.
VISION
To be the leading food and beverage company in the world providing customers with healthy food at affordable prices.
Operational pillars
Innovation & Renovation Wherever, whenever, however Consumer communication Operational efficiency
Baby Foods Breakfast Cereals Beverages Bottled Water Chocolate & Confectionery Dairy Products Food Services Ice Cream Prepared Foods Petcare Pharmaceuticals Cosmetics
HISTORY
Nestle began in Switzerland in mid1860s by HENRI NESTLE. Its first product was FARINE LACTEE(Corn flour Gruel in French). It was a baby product. In 1874 the Nestle Co. was purchased by Jules Monnerat, enters the condensed milk market. In 1905 it merged with its biggest competitor Anglo-Swiss Condensed
KIT KAT
First created and launched by Rowntree Limited of England and was later produced by Nestle which acquired Rowntree in 1988. Quickly gained much popularity and spread to all corners of the globe. Now available in over 70 countries in many different varieties.
MAGGI
It was founded by the Maggi family in Switzerland in the 19th century. Launched in India in year 1984. The brand is popular in India, Malaysia, New Zealand, Singapore, South Africa, Australia. Nestle wanted to explore the potential for such an instant food among the Indian market. Now it enjoys around 94% market share in this segment.
NESTCAFE
The product NESCAF -a combination of the Nes-root of Nestl and the word caf. NESCAF was first introduced in Switzerland, on April 1st, 1938. Popularity grew rapidly and soon became the beverage of choice for teenagers. In 1965, Gold Blend was launched. In 1994, 'full aroma' process was invented to make the unique quality and character of NESCAF even better
One of the most popular baby food brands manufactured by Nestle Easily digested by infants. Considered very nutritious and good for babies' health and growth. Serves as a complimentary meal for babies above 6 months. Comes in a range of varieties:
Cerelac Rice, Cerelac Wheat, Cerelac Wheat -apple, Cerelac Wheat -honey, Cerelac Wheat -banana, Cerelac Wheat -3fruits, Cerelac Wheat -4 -Vegetables
1985 Acquisition of Carnation 1988 Acquisition of BuitoniPerugina1988 Acquisition of Rowntree 1990 Cereal Partners Worldwide 1991 Beverage Partners Worldwide (formerly CCNR) 1992 Acquisition of Perrier 1998 Acquisitions of San Pellegrino and Spillers Pet foods
2000 Acquisition of Power Bar 2001 Acquisition of Ralston Purina 2002 Acquisition of Schller and Chef America 2002 Dairy Partners Americas and Laboratories innov 2003 Acquisition of Mvenpick, Powwow and Dreyer's 2004 Acquisition of Valio (ice cream activities) 2005 Acquisition of Wagner, Protika, Musashi
BABY FOODS
Infant nutrition Nestl, Lactogen, Nestogen, Cerelac, Neslac, PowerBar, Pria etc..
BABY FOODS
Infant nutrition Nestl, Lactogen, Nestogen, Cerelac, Neslac, PowerBar, Pria etc..
Chocapic Shreddies Cheerios Cookie Crisp Lucky Charms, Cinnamon Toast etc..
BREAKFAST CEREALS
BEVERAGES
Coffee Nescaf Ricor Ricoffy Nespresso Bonka Loumidis Fruity fruits
Nestl fruit
juices
Nestea Nesquik Milo Carnation Nido Nestl Omega Plus Coffee-Mate etc..
BOTTLED WATER
Nestl Pure Life Nestl Aquarel Contrex Acqua Panna Arrowhead Poland Spring Deer Park, Ice Mountain etc..
Chocolate confectionery and biscuits Nestl Crunch Galak/Milkybar Kit Kat Smarties Butterfinger Aero Polo
DAIRY PRODUCTS
Nido Nespray Carnation La Lechera etc..
FOOD SERVICES
Food Services and professional products Chef Davigel Minors Petcare Purina Friskies Fancy Feast, Alpo, Gourmet etc..
ICE CREAM
Antica Gelateria del Corso Dreyer's/Edy's Drumstick/Extrme Maxibon/Tandem Mega Mvenpick Sin Parar/Sem Parar/Non Stop
PREPARED FOOD
Lean Cuisine Hot Pockets Maggi Refrigerated products (cold meat products, dough, pasta, pizzas, sauces, snacks) etc..
PET CARE
Friskies Fancy Feast Dog Chow Cat Chow Tidy cats etc..
PHARMACEUTICALS
Alcon Pharmaceutical and cosmetic joint ventures Galderma Laboratoires innov Patanol
COSMETICS
L'Oreal