Professional Documents
Culture Documents
Nature of Merchandis e
Pricing Policy
Level of Services
Promotional Mix
Stand
Neighborho Competitiv od market e
Highly personalize d, average services, home delivery Average and self service
Super markets
Self service
Nature of Merchandis e
Type of Location
Pricing Policy
Level of Services
Promotional Mix
Traditional General department merchandis al stores e, apparel, accessories, toys, gift items Full-line discount stores
Business districts, stand alones, strip shopping centers Business districts, stand alones
Above average
General Extensive merchandis width, e medium depth, medium quality General merchandis e, single and multiple lines Narrow width, deep depth, usually high quality
Discount pricing
Average services
Mass media, price oriented promotion Suggestive selling, catalogues, visual displays
Specialty stores
Nature of Width & Type of Merchandis Depth of Location e Merchandis e Specialty products Narrow width, deep depth, average to high quality Medium width, shallow depth Stand alone, strip shopping centers
Pricing Policy
Level of Services
Promotional Mix
Category killers
Mass media
Off-price retailers
General merchandis e, inconsistent , out of fashion, odd sizes, etc General merchandis e, multibrands
Stand alone Very low and shopping strip, any low rental location
Mass media
Value retailers
Stand alone Highly and discounted shopping prices strip, any low rental location
Average
Mass media
Factory outlets
Very low
Ma
Wholesale clubs
Low
Flea markets
General merchandise
Low services
Lim po pro
TYPE
VARIETY
ASORTME SERVICE NT
TO NARROW
PRICE
SIZE(SQFT)
_
SKUs
LOCATIO N
_
DIRECT AVERAGE MALL CATALOGS T.V. HOME SHOPPING INTERACIVE ELECTRO NIC RETAILIN G DIRECT SELLING AVERAGE
10,0001,00,000 75,000
SHALLOW AVERAGE
NARROW
SHALLOW AVERAGE
AVERAGE
N.A.
NARROW
SHALLOW HIGH
HIGH
A,000