PAINTERS :

Rohit Girdhar Shivam Kundra Ridhi Dhawan Nupur Bhalla Parul Gupta

 Paint industry estimated at Rs. 135bn. Unorganized sector accounts to 35% of paint market.

Volume growth estimated at 15%.

Indias share in the world paint market is 0.6%. Per capita consumption of paint in India is1.2kg/annum.

ChampakLal Choksey

Chimanlal Choksi

Suryakant Dani

Arvind Vakil

 Turned into a Private Limited Co. named ASAIN OIL

& PAINT CO. Pvt. Ltd. Turnover touched Rs. 0.35 million In 1967, Asian paints became the 10Th largest paint company in the world.

 TO BE THE LARGEST DECORATIVE PAINT

CO. WORLDWIDE AND TO BE THE 5THLARGEST PAINT MANUFACTURING CO.WORLDWIDE

Asian Paints aims to become one of the top 5 Decorative Coatings companies worldwide by leveraging its expertise in the higher grow the merging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliances with established global partners.

 INTERIOR PAINTS. EXTERIOR PAINTS.

WOOD FURNISHES.
WOOD & METALFURNISHES

Sales
Asian Paints ICI Good lass Nerolac Jenson & Nicholson Berger Paints Shalimar

Others
4% 6%

12% 37%

11%
14% 16%

 Buys Taubmans Paints (Fiji) In September 2003. Acquires ICI Indias Unit (February 2007).

Sells stake in Australian Unit (June 2007).

 Rural Marketing Initiatives since 1960.

Distribution is one of the main strategy of Asian

Paints. Advertising & Promotional Expenditure started in 1980s Advertising Methods- Radio, TVCs, Print, Internet, Retail Outlets, Seminars, Workshops

 ASIAN PAINTS HOME SOLUTIONS

Offers a PAINTED SURFACE v/s just PAINT.
Aimed at controlling the quality of end product. Overcomes major barriers to purchase/consumption.

 Strengths: Brand Image of Asian Paints

Market Leadership (44 %) Distribution Network Inherent advantages of water based wood finishes.

 Seasonal Demand and hence in off seasons it can lead

to cash flow problems

Innovation in developing new product is inadequate Weakness on the technology front in industrial paints

 Boom in Construction Sector, especially

international styles of living

Consumers becoming conscious in terms of

aesthetics and lifestyle

 Non-wood materials like plastic, cane, acrylic,

wrought iron etc. used for furniture Materials like laminates being used to coat wooden surfaces.

 Promotional Expenditure grew from 15% in 2003 to

21% in 2008.

 Water Conservation-Total Water Management Center.

Age Care. Education. Other Initiatives

 Asian Paints plans to set up 4 lakh tpa paints &

intermediates manufacturing unit in Maharashtra Asian Paints has set up 1.5 lakh kl per annum paint manufacturing unit in Haryana

Asian Paints is planning to increase the capacity by setting up a plant at Rohtak, Haryana.
No other company is planning to increase its capacity in the near

future, this will give Asian Paints a competitive advantage in terms of pricing.
i.e. repaint activity and construction activity will have direct impact on the volume of APL, thus effecting its profitability and margins. establish a dealer network in these markets are likely to get the edge in positing above par growth rates over the next few years. that the competition is limited to the top players.

GDP growth slowdown in the growth rate of two important activities

Rural markets have considerable potential. Companies that can

As setting up distribution infrastructure is expensive, it would mean

Due to substantial hike in raw material prices, Asian Paints has raised

the prices of solvent based paints, thus demand would be affected to some extent