HISTORY

The birth of Mahindra and Mahindra began when K.C. Mahindra visited the United States of America as Chairman of the India supply mission. There he met:- BARNEY ROOS Inventor of Jeep Joined hands with Ghulam Mohammed.

 On 2 October 1945,Mahindra and Mohammed was setup as a franchise for assembling jeeps from Willys, U.S.A. After Independence renamed to Mahindra& Mahindra. Total turnover of 6.7 billion dollars as of 2008.

 Initially setup to manufacture general purpose utility vehicles, Mahindra and Mahindra was first known for assembly of the iconic jeep in India. The company later branched out into manufacture of light commercial vehicles(LCVs) and agricultural tractors, rapidly growing from being a manufacturer of army vehicles and tractors to an automobile major with a growing global market.

VISION STATEMENT
INDIANS are second to none in the world. The founders of our nation and of our Company passionately believed this. We will prove them right by believing in ourselves and by making Mahindra &Mahindra limited known world wide for the quality of its products and services

VALUES
we do not have a group wise mission statement. Our core purposes is what makes all of us want to get up and come to work in the morning. Our core values are influenced by our past, tempered by our present and will shape our future. There are an amalgam of what have been, what we are and what we want to be.

PROFILE OF
TYPE : Conglomerate FOUNDED : 945 HEADQUAR TYERS : Mumbai, India KEY PEOPLE :Keshub Mahindra(chairman), Anand G Mahindra(vice chairman and managing director) INDUSRTY : automotive REVENUE : US $ 6.7 billion (2008) EMPLOYEES : 65,000 plus WEBSITE : www.mahindra.com

 1945: 2October, Mahindra and Mohammed established. 1949: jeep assembly commenced 1956: shares listed on Bombay stock exchange. 1963: international Tractor Company of India established-a joint venture with international Harvester Company, USA 1965: manufacture of light commercial vehicles commenced.

 1969: the Company entered the World market with export of utility vehicles and spare parts. 1975: Mahindra Engines developed an indigenous diesel engine for its vehicle to beat the fuel crisis. 1977: International Tractor Company of India merged with Mahindra & Mahindra to become its Tractor division

 1983: Mahindra & Mahindra became market leader in the Indian Tractor market, a position it has retained till date. 2002: Scorpio launched, a new generation, world class sporty utility vehicle that redefined the market and lived up its positioning : NO THING ELSE WILL DO 2004:Mahindra World Tractor (75HP)launched in the International Market

 2005: acquired 51%stake in SAR Transmission Limited, a company engaged in manufacture of gears and transmission shafts. 2008: project Ingenio is now Mahindra XYLO. 2009: launch of Mahindra XYLO

GOBAL AUTOMOBILE INDUSTRY

The current trends of the global automobile industry reveal that in the developed countries the automobile industries are stagnating as a result of drooping markets, where as the automobile industry in the developing nations, have been consistently registering higher growth rates every passing year for their domestic flourishing domestic automobile markets

FIVE FORCE MODEL

Degree of rivalry:-Despite the high concentration ratio seen in the automotive sector, rivalry in the Indian auto sector is intense due to the entry of foreign companies in the market. Threat of substitutes: The threat of substitutes to the automotive industry is fairly mild. Numerous other forms of transportation are available, but none offer the utility, convenience, independence and value offered by automobiles.

 Barriers to entry: The barriers to enter automotive industry are substantial. For a new company, the startup capital required to establish manufacturing capacity to achieve minimum efficient scale is prohibitive. Suppliers power: The industry is comprised of powerful buyers who are generally able to dictate their terms to the suppliers. Buyers power:-In the relationship between the automotive industry and its ultimate consumers, the power axis is tipped in the consumers favor

INDIAN AUTOMOBIE INDUSTRY AT GLOBAL LEVEL

India ranks 1st in the global two-wheeler market India is the 4th biggest commercial vehicle market in the world India ranks11th in the international passenger car market India ranks 5th pertaining to the number of bus and truck sold in the world India is the second largest tractor manufacturer in the world.

PRODUCTS
Models Mahindra bolero a)Camper b)Inspira c)stinger concept Mahindra Scorpio a)Gateway b)First

 Mahindra legend Mahindra Renault Logan ( in cooperation with Renault) Mahindra axe Mahindra major a)Souvenir concept Mahindra commander Mahindra cab chassis 20

 Strengths: 1.Over the years the company has emerged as one of the top players in the world in terms of number of tractors sold. This gives a clear indication that the companys market share is one of its biggest strengths. 2.The companys ability to introduce new products in the market and to generate sales. 3.Government incentives for manufacturing plants. 4.Large domestic market.

 Weakness: 1.Infrastructure bottleneck 2.High interest costs and high over heads make the production uncompetitive. Opportunities: 1.Rising rural demand 2.Increase in the income level 3.Commercial vehicles : ban on over loading.

 Threats: 1.Rising input costs 2.Cut throat competition

 The company: The operations of Mahindra group of companies are guided by the following committees: Remuneration/Compensation Committee

Audit Committee
Share Transfer and Shareholders/Investors Grievance Committee Research & Development Committee Loans & Investment Committee