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u EY rs e N st a IS tM di k lic C to e

SE CA

IS YS AL N A
le tit b le ty s

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Group members

Imran Khan Sajid Mahsud Sharoze Malik

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Propose Vision
To be the best company in the world in the eyes of our customers, communities and people. We expect and demand the best we have to offer by always keeping Disneys values top of mind.

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Mission
The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.

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The mission statement seems almost as if it is outdated. For example, Walt Disney is already one of the worlds leading producers of the goods and services it markets. Therefore, there is no direction or purpose inherent in this statement other than the maintenance of its current position. Furthermore, Disneys Media Networks accounts for the largest revenue generator (57%) among different SBUs. However, it almost seems as if the role of information provider is somewhat downplayed by the restating of their dedication to entertainment in the second part of the mission statement. With these criticisms in mind, an updated version of the mission statement will be proposed.

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Propose Mission
The mission of The Walt Disney Company is to be the largest and most trusted producer and provider of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we will become the most responsive and adaptable to serve the needs of the consumers in our target markets. We will maintain our integrity and adhere to the core values upon which our company was founded as we create the most innovative and profitable entertainment experiences, most reliable and relevant informational services, and related products in the world.

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Competitive Profile Matrix

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External Evaluation Matrix

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Disneys External Factor Evaluation reveals that the organization operates within an incredibly complex environment, yet, it has a plethora of opportunities. These opportunities can be generally reduced into one of two activities; they vertically expand into new market segments or horizontally expand into new markets all together. The opportunities also generally require an innovative approach to manifest their success, in which Disney has rich supply of historical examples.

The major threats that Disney faces include protecting their intellectual properties, especially in the Studio Entertainment division, as well as threats generated by an economic downturn. Most of Disneys products and services are priced at a premium and therefore subject to risk in a recessionary period. Another major threat is the fierce level of competition that 2 each SBU faces independently. There are several 1 competitors in the Theme Park industry but when it comes to 4/ 2 6/ movies and television, the number of rivals are too numerous

Internal Evaluation Matrix

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Disneys internal strengths are composed mainly of the companys innovative leveraging of its financial prowess and tremendous brand recognition to move vertically and horizontally into new markets. Innovation has been at the core of Disneys organizational culture virtually from day one. The fact that their portfolio is so diversified also offers the company substantial advantages in terms of risk mitigation. Consequently, this offers a layer of protection against any macroeconomic turbulence. One major weakness that Disney is currently facing is the return on investments allocated to the Studio Productions. This is undoubtedly a consequence of piracy in the movie industry. The case mentions the loss of income generated in terms of the required investment as a major concern for the company. Disneys diversity offers a competitive advantage in the movie industry when compared to other production firms that only operate in that one particular industry. However, the loss of 12 /profit margins that movies once generated is a troubling the4 2 6/ predicament for management.

SWOT Analysis
Strengths

Stable Revenue and Profit Growth Diversified Portfolio Tremendous Brand Recognition Responsiveness to Markets Substantial Asset Holdings

Weaknesses

Top Tier Management Turnover Redundancy in Business Functions Due to SBU Structure Inclusion of High-Risk Investments in Holdings

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Cont..

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Opportunities Continued Growth through Further Diversification New Markets Available for Expansion (Foreign