MC DONALDS

Presented by Sumeet Inamdar 52 Nupur Lakhlani 53 Sandip Deshmukh 54 Sonu Sharma 55 Parth Gupta 56 Pankaj Sawant 58 Ankush Bhosle 59 Prashant Madave 60 Mayur Mistry 61

Flow
Introduction Porters five forces model Marketing Mix STP SWOT Analysis Competitors Analysis BCG Matrix Sales Customers Future

MC DONALDS
McDonalds is one of the best known brand worldwide. It is worlds leading food service provider with 31000 restaurants serving in 119 countries serving 50 million customers each day. McDonalds entered India in 1996.

BUSINESS MODEL:
Franchise Model Only 15% of the total number of restaurants are owned by the Company. Act like a retailer and think like a brand

Porters five model

7P Analysis
Product
Product Variation: Variety in products ranging from Burgers to softies McDonalds continuously innovates its products Product Innovation: Adapting to Indian conditions creating the CHIKEN MAHARAJA Product Elimination: Removal of Beef flavored products Menu: Veg, Non Veg, Frozen Desserts, Beverages Successes: Fries, Happy Meal, Big Mac, paneer wrap , Pizza McPuff Failures:, Fajita, Carrot Sticks, McLean, and the Arch Deluxe

Price
Vegetarian burgers are priced between Rs 25 and Rs 45. Wrap paneer salsa is priced at Rs 75 Non vegetarian burgers are priced between Rs 60.

Wrap chicken Mexican is priced at Rs 55

Medium French fries are priced at Rs 30.

Place
McDonald's has opened its door in India in October 1996 since then its has open his restaurants in all the major cities like Mumbai, Delhi,Ahemdabad and many more Fully owned outlets :- Directly selling from McDonalds Franchise owned outlets that does selling from different places McDonald's mainly consists of the distribution channels the product is available to the customer at the right place, at the right time and in the right quantity Offers hygienic environment good ambience and great service Started giving internet facilities Areas for children where they can play and enjoy with their Family and friends Spend some quality time together

Promotion
Individual communication - Word of mouth Mass communication Advertisements and child amusement activities at outlets, drives and campaigns Free distribution of children toys. With every happy meal Some of the most famous marketing campaigns of McDonalds are: You Deserve a break today, so get up and get away- To McDonalds Aap ke zamane mein ,baap ke zamane ke daam.

Food, Folks, and Fun

Im loving it.

People,Process,Physical Evidence

People
The employees in Mc Donalds have a standard uniform and Mc Donalds specially focuses on friendly and prompt service to its customers from their employees.

Process
Manufacturing process at Mc Donalds is completely transparent .

Physical Evidence
Mc Donalds focuses on clean and hygienic interiors of its outlets and at the same they are attractive

Segmentation
Demographically :1]Cater to kids 2] youth 3]Urban upper & Middle class families. Geographically :1]Mostly in urban towns and cities 2]Now opening in 2 and 3 tiers cities 3]Mostly situated in malls having independent franchises

Psychographic:1]Place to chill out with friends and families 2]Place for enjoyment of the kids

TARGETING POSITIONING DIFFERENTIATION

TARGET MARKETS
Initial focus on Metros,Malls,Multiplex,Highways,Stations & Airports. Exposure to Western food & Culture. Move to smaller satellite towns like Gurgaon,Pune. Jaipur & Agra to attract foreign tourists.. Relatively High Income Groups.

POSITIONING
MacDonald mein hain kuch baath -a place for an entire family to enjoy. To aaj Mac Donalds ho jaye. Mac Donald Im lovin it.

DIFFERENTIATION
Highlighting Brand, Food & Variety.

SWOT ANALYSIS
STRENGHTS
Strong brand recognition PLEASE ADD UR POINTS Strongest International Presence Customer Intimacy Product innovation Supply Chain

OPPORTUNITIES
Expand into Tier1 and Tier 2 cities Entry into breakfast category Acquisition of other restaurants

WEAKNESS
Low depth and width of product High overall costs than rivals

THREATS
Changing customer lifestyle Increase in competition

COMPETITORS ANALYSIS
McDonalds Mc Aloo Tikki - 25 Mc Veggie - 45 Mac Chiken Maharaja-99 Jumbo King Regular Vada Pav - 8 Pizza hut Simple Veg pizza-195

Brown Bread Vada Pav-10 Veggie Supreme -345 Butter Vada Pav - 15 Chicken Supreme-360 Garlic bread platter-90 Soups-45 to 80 Pastas-110 Pepsi/7up/Mirinda -40 Pizza hut Royale-80 Almond Praline-45

Value Meal Happy Meal-95 French fries-38 Cold Coffee-39 Iced tea - 25 Soft Serve - 20

Chollee vada Pav - 18

Cheese Vada Pav - 18 Schezwan vada pav - 20 Lassi - 15 Mango Lassi - 15 Pepsi - 10

B C G Matrix

Sales
Key Results Area 2005 2006 2007

SALES

5,295,139,101

6,350,194,872

7,154,433,428

PROFIT

3,327,400,997

106,474,041

269,817,869

MARKET SHARE

18%

15%

13%

Customers
A parent with two children The children want to visit Visit Mc D to give children a treat As it is a fun place to eat Visit Mc D during work day as service is quick, the food tastes great and can be eaten in car without affecting a busy schedule

A business customer

Teenager

Affordable and there is internet access in some restaurants.

McDonalds the Future..!!

McDonalds has built his strength in strong brand Customer intimacy Product innovation & Supplier integration It has its independent franchisee models in 2 tiers & 3 tiers cities i.e. Pune,Jaipur and many more

McDonalds undertakes expansion; plans 40 new stores at Rs 150 cr investment in 2011.

Coming up with new schemes that suits to every pocket Mc-delivery has been started so everyone can be at home and enjoy McDonald's food

BYE BYE SEE YOU AT McDonald's