7/4/12

Outcomes: Identify and understand examples of narrative theories Analysis of case study videos synthesis of evidence to support ideas Evaluate impact of narrative theory on your case study
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LO: I can identify and evaluate a case study in terms of representation Click to edit Master subtitle
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is sexist, misogynistic, materialistic, 7/4/12 arrogant and a proponent of violence as a solution to the many problems he comes across in the Ghetto.

Can you identify and explain who is this successful music artist?

What is 7/4/12 representation ? Try and work out a definition?

is the portrayal 7/4/12 of someone or something within a particular contextwhat ideas does 50 Cent convey?

http://www.youtube.com/watch?v= SRcnnId15BA

Candy Shop The Video: Looking at 50 cents Candy Shop music video, the entire video is based around a notion of sexuality. We are taken into Candy Shop Lane, which is a mansion filled with large-breasted women in lingerie, analogous to the playboy mansion. 50 Cent, the only man in the video, is constantly surrounded by partially naked women. The camera switches back and forth between close-ups of the women in the mansion as they make seductive facial expressions and 50 Cent rapping outside of the mansion. In this scene, 50 Cent can be compared to Hugh Heffner in the sense that they are both portrayed as having ownership over the women in the mansions.

To what 7/4/12 extent is this evaluation effective?

Candy Shop The Video: Women are portrayed as sexual objects in a few different ways. One way is through their clothing. For example, the camera shows close-ups of their partially revealed breasts. Also, one of the women is dressed in a pink sexy nurse outfit and seductively gets on top of 50 Cent while he lies in a hospital bed. This scene also shows the objectification of women through sexual interactions both with 50 Cent and each other. For example, a scene is shown of two women in a bathtub as one of the women erotically pours water on the other. In addition, the women in the video are shown promiscuously dancing and briefly touching their own crotches. Many music videos similar to this one in the rap genre also have an incredibly high notion of sexuality.

To what 7/4/12 extent is this evaluation effective?

Analysis: As viewers become so familiarized with sexual activity and the objectification of women, these things become norms. Young viewers of music channels, such as MTV or VH1, may develop an idea that sex is more casual than it should be prior to reaching the maturity level of having the ability to fully understand the importance of the purpose of sex. Because sexuality is portrayed so openly on national television, the intimate meaning of sex is devalued and transformed into an unsentimental promiscuous act. These types of videos, along with the lyrics in most of the songs, can be taken offensively by women and may seem very degrading.

To what 7/4/12 extent is this evaluation effective?

What is it that is being represented? Men Women Britishness

7/4/12 understandin g to representatio n in your own video?

Americanness

Ethnicity

Culture

How is it being represented? Camera work

Lighting

Location

7/4/12 understandin g to representatio n in your own video?

Composition

Costume Props