Advances in Retailing Sector due to Technology changes.

Submitted by :
Alisha Jain Vishesh Dube Sahil Badhwar Rishabh Kumar Jain Aditi Jain : 8503891 : 8503892 : 8503893 : 8503894 : 8503897

Flow of Presentation

Introduction
The retail industry business has been around for centuries. Started with a community general shop where people of the community would shop for items of necessity. As societies advanced with population increase leading to expanded cities, and new advanced technologies gave rise to interconnectivity as well easy communication between distanced cities or societies, opportunity for specialty stores was formed. In the current scenario, the retail industry is thriving and booming. Adaptation is the most essential aspect of a Retailers business as trends of society as well as the taste for new product variety change and people demand more. This gives the main reason of our study of advances in this sector. This sector is most dynamic sector which is continuously updating itself for superior service and business.

The study aims at discussing the effect of technology changes and IT on this retailing sector.

Problem Statement
how does technology changes lead to advances in retailing sector? how technology helps improve working and reduce service time in retail sector? how retailing sector benefits from technology support?

Literature Review
Opportunity in India
Indias economy witnessed a GDP growth rate of 7.4% during the fiscal year 2009-10 and is further expected to grow at c. 8.5% in 2010-11.

Indias Spending on different sectors

Share of Modern and Traditional Retail

Objectives
Effect of technology on consumer response towards retailing organizations

Effect of technology on sales of retail Effect of technology on performance of employees

Theoretical Framework
It is a conceptual model of how one theorizes or make a logical sense of relationship among the several factors that have been identified as important to problem.

Variables identified
DEPENDENT VARIABLE sales consumer response employee performance

Moderate variable
Store Location Store Layout

INDEPENDENT VARIABLE Technology advances

Extraneous Variable
Competition in the market Government policies

Research Design
Purpose of the study Types of investigation Extent of researcher interference Study setting Measurement and measures Unit of analysis Sampling Time horizon Data collection method

Purpose Of The Study

There are three type of study purpose: Exploratory study Descriptive study Hypothesis testing In this project we will be using descriptive as well as exploratory study techniques.

Types Of Investigation
There are two main type of investigation in business research that is: Causal When it is necessary to establish a definitive cause and effect relationship. Co relational If the researcher simply wants to identify the important factors associated with the problem. This project will be CAUSAL as we have to study the effects on retail sector due to the technology which will be our case,

Measurement Scales
There are five scaling options to measure variable to test hypotheses.

Nominal scale Ordinal scale Interval scale Ratio scale Likert scale

What we are going to apply in our project is:

Ordinal scale and Likert scale

As these scales give maximum accuracy in measuring the variable.

SAMPLING
PROBABILISTIC SAMPLING When the elements in the population have a known chance of being chosen as subject in the sample is called probability sampling NON-PROBABILISTIC SAMPLING In non-probability sampling designs, the elements in the population have no probabilities attached to them being chosen as sample subjects is called non-probabilities. Why we chose Probabilistic sampling? As the sample we get have the quality of representatives. In this project we will be using CLUSTER SAMPLING which is a part of probabilistic sampling. Under this sampling we divide problem into clusters under certain criteria and then choose samples for the same, clusters for our project will be:>employee performance >sales >consumer response

Data Collection
Data can be collected in a variety of ways in different settings, and form different sources.

Data collection methods used:

Questionnaires Interviews Observation statistical data available from experts

Statistical data available in market.(secondary

data analysis)

Data Analysis

Retail Space Distribution in Delhi, NCR

10%

13%
43% 2% 11%

21%

Delhi

Noida

Greater Noida

Faridabad

Ghaziabad

Gurgaon

Data Analysis (contd. )

Technology for billing/invoice
0% 8%

Manual Check
13% Bar code BAsed technology

79%

RFID (Radio Frequency Identification technique)

Level of Satisfaction with technology implemented

0% 0%

25%

Strongly Satisfied Satisfied Indifferent

10%

65%

Dissatisfied Strongly Dissatisfied

Data Analysis (contd. )

Improvement in Customer Service
Strongly Dissatisfied Dissatisfied

Satisfied Indifferent Strongly Satisfied

Cost as a hurdle for technology

0% 0%

18%

17%
Strongly Satisfied Satisfied Indifferent Dissatisfied Strongly Dissatisfied 65%

Data Analysis (contd. )

Technology reduces workforce (on scale of 5)
10% 11% 19% 31% 1 2 3 4 5

29%

Accuracy,dependability, High Performance Reliability (on a scale of 5)

8% 8% 1 21% 42% 21%

2
3 4 5

Data Analysis (contd. )

Better Customer Service (on a scale of 5)

10% 27% 1

17%

2
3 4 5

19%

27%

CONCLUSION
Helps in management of large set-ups Flexibility in mode of payment E-marketing Helps in tracking the spending habits and buying trends

Efficient inventory management

Reduced labor hours