Baskin Robbins & Natural Ice Cream Parlour

Roselle Jaya Shailu

About
Baskin Robbins Near Clergy home Naturals Margao Market

Baskin Robbins Product Price Place Promotion Various range of ice cream product Minimum- 45 Rs and maximum100 Rs City area but not so prominent Every 31st of a month, they give box ice cream at discount rate

Naturals Fresh and Pure Veg ice creams Minimum 35 Rs Maximum 99 Rs Tourist Hotel, Margao Word of Mouth

People Physical Evidence

Process

Well educated staff, polite and updated with product details Ambience is not too good, place for only 5-6 people to sit
Serving is transparent, cones are fresh, fudge is prepared on the spot

Well educated and polite Big, spacious and sitting is for few people, i.e. upto 7
Serving is transparent, but we found some flies in it.

STP
Baskin Robbins Naturals

Segmenting

Geographical urban & semiurban, People of all ages, occupational

Urban & semi urban

Targeting

Students & Transit Students, customers traditional fruit ice cream lovers
Delicious, mouth watering & stress busters Fresh, original fruit flavours

Positioning

Service Elements
Baskin Robbins Naturals

Heterogeneity / Variability

Brand name, class, Natural fruit taste, expensive flavour, fresh and traditional ice cream lovers
Simultaneous production & consumption Simultaneous production & consumption

Inseparability

Intangibility
Perishability

Not enough space not delighted

Immediate consumption

Enough place and ambience attracts

Immediate consumption

Five Product Levels

Baskin Robbins Core Expected Augmented Ice Cream Naturals Fruit flavoured ice creams Tasty, soft, Fruit flavoured, delicious tasty, affordable Ice cream spoons, Fresh cones and Paper cups , crispy clean cups and crunchy cones Some decorations pieces and kids toys. Dry fruits sprinkled on top, toy shaped ice creams and chocolates

Potential

Molecular Model
Tangible Ice creams, cups, spoons, cones In-tangible Ambience, smile by the waiter etc.

THANK YOU

Other qualities
Search High tangible Experience 50 50% tangible & intangible Credence high intangible

Classification of services
Possession processing services (my laptop) People Process services (restaurants) Knowledge Processes services (Institutions) Intellect Process services (talk which forces you to think)