TABLE OF CONTENTS

DECLARATION

ACKNOWLEDGEMENT

.INTRODUCTION
1.1 OVERVIEW OF RETAIL SECTOR

1.2 LITERATURE REVIEW

2. RESEARCH METHODOLOGY

2.1 OBJECTIVE OF THE STUDY

2.2 RATIONALE OF THE STUDY 2.3 DATA SOURCES 2.4 RESEARCH INSTRUMENT 2.5 RESEARCH UNIT 2.6 DATA ANALYSIS TECHNIQUE

DATA COLLECTION
EVOLUTION OF RETAIL SECTOR COMPARATIVE STUDY OPPORTUNITIES AND CHALLENGES FACED

ANALYSIS AND INTERPRETATION

QUESTIONNAIRE ANALYSIS INTERPRETATION

FINDINGS AND SUGGESTIONS

APPENDICES

APPENDIX 1QUESTIONNAIRE

BIBLIOGRAPHY

INTRODUCTION

services directly to final consumers for personal, non-business use. A retailer or retail store is any business enterprise whose sales volume comes primarily from retailing.

retailer- is doing retailing. It does not matter how the goods or services are sold (by person, mail, telephone, vending machine or internet) or where they are sold (in store, on the street, or in consumer's home).

independent shops. The chains are utilizing sophisticated information technology and communication to manage their operations and have grown rapidly not only within their home countries like US, UK, France, Germany and Holland but to other developed countries like India. Wal-Mart Stores, the US retailer, was recognized as the largest firm in terms of sales in

OVERVIEW OF THE INDIAN RETAIL INDUSTRY

of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retailing has entered into the Retail market in India as is observed in the form of bustling shopping centers, multistored malls and the huge complexes that offer shopping, entertainment and food all under one roof.

A large young working population

worth US$ 175-200 billion by 2016. The Food Retail Industry in India dominates the shopping basket. The Mobile phone Retail Industry in India is already a US$ 16.7 billion business, growing at over 20 per cent per year. The future of the India Retail Industry looks promising with the growing of the market, with the government policies becoming

1.2 LITERATURE REVIEW

1.2.1 HISTORY

India during that period. Lack of consumer awareness and restrictions over entry of foreign players into the sector also contributed to the delay in the growth of organized retailing. Foundation for organized retail in India was laid by Kishore Biyani of Pantaloon Retails India Limited (PRIL). Following Pantaloon's

rate. India's huge middle class base and its untapped retail industry are key attractions for global retail giants planning to enter newer markets. Driven by changing lifestyles, strong income growth and favorable demographic patterns, Indian retail is expected to grow 25 per cent annually. It is expected that retail in India could be worth

increase in disposable income and customer aspiration, increase in expenditure for luxury items, and low share of organized retailing. India's retail boom is manifested in sprawling shopping centers, multiplexmalls and huge complexes that offer shopping, entertainment and food all under one roof.

Also, the growth path for organized retail in India is not hurdle free. If the challenges are tackled prudently there is a great potential that retail may offer employment opportunities to millions living in small town and cities and in the process distributing the benefits of economic boom and resulting in

1.2.2 NEWS ARTICLE

1.2.2.1 ICRIER will study the impact of large retailers on kirana stores

Wednesday, February 28, 2007 Source: The Economic Times

the domestic retail industry, with special emphasis on the impact on small mom-andpop stores. The study will focus on both the effects of large domestic retailers as well as the likely impact of international firms like WalMart and Tesco will have on the market.

Nath, the commerce and industry minister emphasized that the study was for understanding the impact of large vs. small retailers and not foreign vs. domestic retailers. Wednesday, February 28, 2007 Source: The Economic Times

Malls will not harm mom-andpop stores

Monday, February 26, 2007 Source: The Economic Times

formats are not likely to harm local mom-and-pop stores, as they too are upgrading their stores. Most kirana (mom-andpop) stores have already begun upgrading their stores to be more professional and organized.

stores to convert them into small supermarkets. Most retailers feel that there is enough opportunity for all formats to survive, just as long as they offer some additional or localized service that other stores do not.

Organised retail needs to involve small store owners

September 6, 2007 Source: Hindu Businessline