People Perception Towards Big Bazaar Products

Presented by:Anjali Kujur Abhishek Srivastava Pranay Raj

INTRODUCTION

Indian retail sector is witnessing one of the most hectic marketing activities of all times. The companies are fighting to win the hearts of the customer. There is always a first mover advantage in an upcoming sector. In India, the advantage goes to Big Bazaar. It has brought about many changes in the buying habits of people. It has created formats which provide all items under one roof at low rates, and it claims ISSE ACHHA AUR SASHTA KAHIN NAHI.

Literature Review

This research has been already done in Bangalore with 750 sample. It has been found that most of the time people go to Big Bazaar for to purchase clothes and groceries. They choose Big Bazaar for quality, durability, affordability, all under one roof and brand name. It has been also found that advertisement of big bazaar attract customers. Women visit . Big Bazaar more than compare to men. Researcher also found that people also go to Spencer, Shopper's stop marks. Big Bazaar has huge impact on middle class family. (Mr. TUSHAR RANJAN KANTHA,2009)

NEED OF THE STUDY

The study is done for getting a deep knowledge and idea about big bazaar. The need of the study is to known the how much consumers give preferences to the brand of big bazaar & whether the customers are satisfied with the products and services of the company and how far the company is able to satisfy the customer in terms of quality and cost factors since in todays modern era. The biggest reason is that WALL MART an American public corporation company is coming to India in collaboration with BHARTI AIRTEL. So their might be a tough competition for Big Bazaar.

OBJECTIVE

To study the satisfaction level of customers in different attributes of big bazaar. To determine the actual demand of consumers. Whether the products are of good quality. Do the prices of products are reasonable. To know the brand value of big bazaar . To know the performance of other super markets

Conceptual Frame Work

Brand Loyalty Big Bazaar Product Quality & Price Total annual Sale Other Super Market Big Bazaar Preferred

Reason of Preferring

Research Methodology
Research Design Descriptive and Diagnostic Research

Sample Design Universe - Bangalore Sample unit South Bangalore

Sample size 1,000

n= z= standard variate = st. devation of pop. e = acceptable error Sampling procedure Probability Sampling Stratified random sampling

 Method of Data Collection Qualitative and Quantitative Primary data through questionnaire and schedule

Method of Data Analysis SPSS Chart Cross Tabulation Co-relation Analysis Regression Analysis

TIME LINE

Activity Literature Review

Research Training Data Collection Data Compilation Data Analysis Report writing & submission

Time Frame 10 Days

5 Days Two month 15 Days 15 days 15 Days

Budget
Item Personnel cost
project coordinator Researcher Data entry operator Sub Total Administration Vehicle/Transportatio n Computer Electricity

No. of Person

Amount

No. of Months

Total (Rs)

1 2 2

25,000 15,000 8,000

2 2 0.5

50,000 60,000 8,000 1,18,000

2 2

Office rent Stationary Literature DA Miscellaneous

Sub Total

15,000 3,000 2,000 5,000 6,000 3,000

2 1.5 1.5 1.5

Lump Sum
5,000 10%

Over Head Grand total

60,000 9,000 3,000 7,500 6,000 3,000 20,000 5,000 1,13,500 11,350 2,42,850

Expected outcomes
Big Bazaar satisfies the needs of customers overall. Big bazaar has a good brand value.

People go to other super markets.

References:http://www.comminit.com/en/node/270733/303 http://www.managementparadise.com/forums/marketing-research-mr/206188market-research-analysis-consumer-perception-towards-different-coffeebrands.html Kothari, C R.Research Methodology, New Age International Pvt. Ltd. ,New Delhi, 2010. Gupta, Shashi K. Praneet Rangi. Research Methodology, Kalyani Publishers, New Delhi, 2010.