Prepared by

Prepared For
MR.RAJIB RAHMAN Instructor of MKT-340

Syed Ammar Ahmed

S.M. Sabbir Hossain MD. Rejuanul Karim Nafisa Chowdhury Tanjim-ul-Islam

BRAND & SLOGAN

INTRODUCTION

We are going to launch our new product Called fastest wifi internet connection with modem.

is very faster than any other connection in the market.

We are providing the cheapest and speedy internet connection in the market.

PRODUCT
Brand Name Quality Design
Repair and support warranty

NGS+ Speedy connection and long-lasting modem. PCMCI and USB modem 1 year replacement warranty USB connection cable, User Manual

Accessories

IMC PLAN FOR OUR PRODUCT

We will put emphasis on:
Advertising Public Relation

Sales Promotion
Packaging

ADVERTISING
Broadcast Media Channels Print Media TV because of mass people have access on it. NTV, Channel I, Channel 1, RTV, Desh TV

The Daily Star, New Age, Financial Express, The Observer, The Independent, Prothom-alo (including online edition), Kalker Kontho, and Technology related magazine Online Ad We can provide some ad on some social networks like facebook, twitter, myspace, etc. Outdoor Media Billboards and Electronic billboards Leaflet We can give some leaflet to the people.

PUBLIC RELATION
Trade Fair Campaign We can participate in some trade fair. We can do campaign in outside of Colleges, Universities, super malls and other selective places. We can sponsor some IT related fair or IT related TV programs.

SPONSERSHIP

SALES PROMOTION
Discount Allowance 10% discount on purchasing two connection at a time. No allowance because we are selling by out own retail outlets.

Credit terms
Subscription Gift

At a time or two installments

1st one month subscription free One Pen (4GB) Drive free with 3 Connection

PERSONAL SELLING

We wont do any personal selling because it will hamper our brand image

PACKAGING
A good packaging attracts people, that gives a psychological value as well, also ensure the quality. Brand logo Using attractive color of packaging. Catalogue is printed inside of the packet. Where it is made by it will be indicated in packet.

What we are providing that will be indicated in packet.

Primary installation indication will be backside of the packet.

PRICE
Pricing strategy List Price Discount Allowance Moderate (neither high nor low) Basic price is 3500 10% discount on purchasing two connection at a time. No allowance because we are selling by out own retail outlets. At a time or two installments

Credit terms

SUBSCRIPTION CHARGE
Speed 64 Kbps Taka (Monthly) 800 /-

128 Kbps
256 Kbps 512 Kbps

1200/2000/3000/-

BUDGET
Generally the government budget offer in June and July. So, we are offering our Package before the budget which is on April or May

TOTAL BUDGET

ADVERTISING BUDGET
SECTOR TV AD Newspaper EXPENSES 45% 25%

Billboard
Electronic Billboard Leaflet Interactive AD Posters and stickers Total

12%
5% 2% 8% 3% 100%

ADVERTISING BUDGET CONT.