ORGANIZATION STUDY AT KKR GROUP OF COMPANIES( NIRAPARA)

BY , ANZA SHAFI

FOOD PROCESSING INDUSTRY IN INDIA

It is one of the largest industry in India. Ranked 5th in terms of production consumption export and expected growth. There are 25, 367 registered food processing units in the country Total invested capital is Rs 84,094 crore, (as per a competitiveness report of the National Manufacturing Competitiveness Council. Food processing industry is divided into several segments. They are:
Fruits & vegetables Meat & poultry Dairy Marine products, grains and consumer foods (that includes packaged food, beverages and packaged drinking water)

FOOD PROCESSING INDUSTRY IN KERALA

Kerala has always been a 'leader State' in Food Processing sector Kerala is a major producer/processor of Spices, Marine Products, Cashews, Coconuts, Cocoa, Coffee and Tea, Fruits like banana and pineapple. Kerala is traditionally strong in cashews, sea foods and spices. Processed Food Market is currently estimated to be of Rs.305 crore The potential of Processed Food Industry is estimated at Rs 30,000 crore. There are almost 257 registered food processing industry in Kerala.

COMPANY PROFILE
I have done my study at KKR Group of Companies(NIRAPARA) located at kalady. KKR Group of Companies consists of:
SN Rice Mills KKR Mills KKR Flour Mills KKR Agro Mills Pvt Ltd KKR Food Products KKR Products & marketing pvt ltd

It was established in the year 1976 by KK Karnan

The overall turnover of the company is 250cr

The company has 1200 employees.

PRODUCT PROFILE
RICE RICE POWDER PICKLES SPICES WHEAT PRODUCTS OTHERS

Single matta Jaya

Dosa Palappam Pathiri Appam Idiyappam Idly Chemba puttu Puttu

Ginger Cut Mango Hot lime Bitter gourd Tender Mango Dates Fish Beef

Red chilly Coriander Turmeric Chicken Fish Meat Sambar Rasam

Wheat flour Rava (sooji) Broken wheat

Chukkukapi Tamarind Nutrifrist Chips Chutney

Ponni
Cherumani Basmati Vadi Unda Palakadan matta

There are almost30 varieties of pickles. All together Nirapara has 500 varieties of products
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ORGANIZATION CHART
CHAIRMAN VICE CHAIRMAN GENERAL MANAGER

PURCHASE MANAGER

MARKETING MANAGER AREA SALES MANAGER

R&D MANAGER MICRO BIOLOGIST CHEMIST

FINANACE MANAGER COST ACCOUNTANT CASHIER BANK SECTION

HR MANAGER

PURCHASE ASSISTANT

STORE KEEPER

SALES EXCECUTIVE

PRODUCTION MANAGER

QUALITY CONTROLLER

VEHICLES MANAGER

EXPORT MANAGER

ACCOUNTS MANAGER

STRUCTURE OF THE ORGANIZATION

DEPARTMENTS
The functional departments of KKR Group of Companies(Nirapara) are: Purchase department Production department Marketing department Finance department Human Resource department Export department Quality control department Research and Development department

PURCHASE DEPARTMENT
PURCHASE MANAGER

PURCHASE ASSISTANT

STORE KEEPER

STRUCTURE OF PURCHASE DEPARTMENT

FUNCTIONS OF PURCHASE DEPARTMENTS: To buy at the right time, right place, and in right terms Selection and evaluation of suppliers To develop good buyer seller relationship Check whether the products has been delivered Deals with purchase request from other departments To make purchase wisely

PRODUCTION DEPARTMENT
CORPORATE OFFICE PLANT MANAGER OFFICE STAFF ELECTRICAL MAINT: DEP SUPERVISOR QC
MECH MAINT: DEP SUPERVISOR

BOILER OPERATOR

PRODUCTION IN CHARGE PADDY INSPECTION SUPERVISOR MILLING SUPERVISOR LABOR CONTRACTOR

PACKING &DISPATCH SUPERVISOR

PARBOILING SUPERVISOR PARBOILING OPERATORS

LABOR

MILLING SUPERVISOR

HELPERS PRINTING

LABOR LABORS

STRUCTURE OF PRODUCTION DEPARTMENT

PRODUCTION PROCESS
RAW PADDY 1ST PHASE PADDY CLEANER DESTONER CLEANED PADDY CLEANED PADDY STORAGE TANK

PARBOILING TANK

DRYING PLANT PADDY DRIER MACHINE HEAT BLOWER DESTONER POLISHING

DRY PADDY STORAGE TANK

2ND PADDY CLEANER MILLING SECTION

MTRA MACHINE

BRAN
HUSK

Z-SORTEX MACHINE

PACKING PRODUCTION PROCESS OF RICE

DESPATCH
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FUNCTIONS OF PRODUCTION DEPARTMENT

To develop production plan To prepare and review production reports and dates Proper planning for raw materials To prepare materials indent as per production requirements To have close contact with the stores department To arrange workers in different shifts for smooth and effective production Optimum utilization of available resources, minimize wastages in the factory To coordinate with the HR department

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MARKETING DEPARTMENT
SALES AND MARKETING MANAGER

NORTH ZONE AREA SALES MANAGER TERRITORY SALES MANAGER

CENTRAL ZONE AREA SALES MANAGER TERRITORY SALES MANAGER

SOUTH ZONE AREA SALES MANAGER TERRITORY SALES MANAGER

STRUCTURE OF MARKETING DEPARTMENT

FUNCTIONS OF MARKETING DEPARTMENT To attract and retain customers To meet customer demands with appropriate supply To increase sales volume Connecting with customers Building strong brand image Developing marketing strategies

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FINANCE DEPARTMENT
FINANCE MANAGER

COST ACCOUNTANT

CASHIER STRUCTURE OF FINANCE DEPARTMENT

BANK SECTION

FUNCTIONS OF FINANACE DEPARTMENT Obtaining finance Control of expenditure Payment collection of all departments Administration of tax Audit accounts Banking relationship Financial advices when necessary

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HUMAN RESOURCE DEPARTMENT

HR MANAGER

RECEPTIONIST

SECURITY STRUCTURE OF HR DEPARTMENT

HELPERS

FUNCTIONS OF HR DEPARTMENT Estimate man power needs Recruitment and selection of staffs Training and development Remuneration Maximum utilization of man power Ensuring job satisfaction Placement of manpower

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EXPORT DEPARTMENT
EXPORT MANAGER

EXPORT ASSISTANT STRUCTURE OF EXPORT DEPARTMENT

FUNCTIONS OF EXPORT MANAGER Building up the brand in overseas market Coordinating with the overseas buyers , Government officers etc Find new markets and new buyers in new countries Maintaining quality parameters

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QUALITY CONTROL DEPARTMENT

GENERAL MANAGER

QUALITY CONTROLLER ASSISTANT STRUCTURE OF QC DEPARTMENT

FUNCTIONS OF QUALITY CONTROL DEPARTMENT Improving quality is one of the main functions, and those products which meet their quality standards are given to the customers.

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RESEARCH AND DEVELOPMENT DEPARTMENT

RESEARCH ANG DEVELOPMENT MANAGER

MICRO BIOLOGIST

CHEMIST STRUCTURE OF R&D DEPARTMENT

LAB ASSISTANTS

FUNCTIONS OF R&D DEPARTMENT Raw material standardization Development of new products

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SWOT ANALYSIS
STRENGTH
Good will of the company Good coordination High technology machines Strong and stable administration Quality products Brand image Good customer relationship

WEAKNESS
Contract workers Customers are not aware about all the products

OPPURTUNITES
Availability of cheap labor Expansion of company

SWOT

THREATS
High competition in the market Unfavorable government policies and rules Dropping production of paddy in Kerala Changing food habits
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Good scope of new products e.g.. Instant

food mixes

LEARNINGS FROM MY STUDY

Opportunity to experience the various functions of an organization Improves my practical knowledge besides my theoretical knowledge about the organization Helps to know the various departments of the organization Learned how to maintain a cordial relationship between an employer and employee Learned to maintain customer satisfaction by satisfying the needs of the customers.

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