PEPSI

7/12/12

Pepsi Distribution Process

Pepsi has Direct Store Delivery (DSD) system, the broker warehouse system, the vending and food Click to edit Master subtitle style service system. Pepsi distribution channel is well supported by logistics system.

7/12/12

Pepsi Distribution Process

DSD is a method of delivering subtitle style a Click to edit Master products from distributor directly to the retail store, bypassing a retailers warehouse.

7/12/12

Pepsi Distribution Process

Click to edit Master subtitle style Broker Warehouse Distribution (BWD) is a method of delivering the products to distributor. Vending & Food Service (V&FS) systems is a method of delivering products to the Restaurants.

7/12/12

Pepsi Distribution Channel

Manufacturer Manufacturer

Distributor Restaurant Retailer

7/12/12

Role of Pepsi companys salesperson

Ensure stock availability Click to edit Master subtitle style Reach target distributors Sets a target for distributors Stay updated about the competitiors

7/12/12

Role of Pepsi distributors salesperson

Retain existing customers increased sales new customers supply of right products timely payment
7/12/12

Ensure Attract Ensure Ensure

SRI SAI AGENCY (PEPSI INVOICE)

7/12/12

Challenges of Pepsi distributors salesperson

Target Win

new outlets

over competitors

Cope

up with sales during adverse climatic condition

7/12/12

COCA COLA

7/12/12

Role of Coca Colas salesperson

Daily

movement of products of stock relation with customer target feedback

7/12/12

Availability Good

Achieving Regular

Coca Cola Distribution Channel

Manufacturer

Company Salespersons

Retailer
7/12/12

NAME OF THE OUTLETS (COCA COLA)

7/12/12

Different types of outlet along with their no.s

Bakery 124 Caf 29 Chat 35 Ice 18

shops

corner

cream parlor corner Departmental store

7/12/12

Condiments 52 Juice 63

Provision, Hotel 72

Total no. of outlets are 519

7/12/12

Problems faced by COKE

Distribution channel- not available in rural areas Low promotional strategies. Maintaining the same quality through out the globe. Its very difficult for pepsi co. to cope up with their customers expectations.

7/12/12

Price

Promotional tools of PEPSI and COKE

promotions gifts and free samples offers contests

Coupons Free

Installment Consumer Trade

shows schemes
7/12/12

Newspapers Scratch

COMPARISION
COCA COLA PEPSI Longer channel Shorter channel Indirect Direct

distribution
Target Main

is less more

sales through bars & & bakery juice corners restaurant

7/12/12